• About
  • Contact
Monday, January 18, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home News

9 Out Of 10 Shoppers Of Beauty Products Are Digitally Influenced: Report

Pritish raj by Pritish raj
November 4, 2020
in News
2 min read
0
9 Out Of 10 Shoppers Of Beauty Products Are Digitally Influenced: Report
Share on FacebookShare on Twitter

From watching make-up video tutorials to purchasing online beauty items, most Indian beauty consumers rely heavily on digital and social media channels, Google, Kantar, and WPP said in a joint report on Tuesday. This trend is being pushed forward by the millennial population, increased internet penetration, and increasing per capita consumption.

According to the results, the current pandemic with rising consumption of do-it-yourself (DIY) content and increased online sales of beauty products has further exacerbated this shift in consumer conduct. As per market research company Euromonitor, the Indian beauty industry, which currently stands at Rs. 73,000 crores, is projected to cross Rs. 1.11 trillion in the next four years.

The Connected Beauty Market Study reports that beauty customers are online for tips, ideas, and inspiration, with digital media affecting 9 out of 10 of them. In terms of visibility, a consumer’s path moves from TV to digital avenues, with 33 percent of beauty consumers communicating online every day, 50 percent every week, and 93 percent every month. In India, buying beauty products has also become a video-centric company with YouTube emerging as a beauty consultant and searching as a forum for exploration. 81 percent of surveyed customers are engaged on YouTube with beauty makers and 26 percent have bought a beauty product as a result of viewing a beauty video on YouTube.

The Man Company Products- Next Big Brand
Brands such as Te Man Company have a huge online consumer base.

The study found that more than 50 percent of beauty users use social media and online videos, and 40 percent of customers use to research online. For comparison and consideration, 56 percent of customers use YouTube, while 30 percent make their final decision through a combination of YouTube, Google search, and e-commerce websites.

In India, consumers of Tier I and Tier II cities are rapidly catching up with their metro peers when it comes to buying personal care goods. With digital touchpoints at 83 percent and metros at 81 percent, Tier I cities show similar levels of interaction. Price comparison and buy conversions, however, stand at almost a split of 50 percent. The research also found that gender division is a fallacy, with men and women showing equal interest each month and purchasing an average of three beauty items.

The survey was conducted across skincare, make-up, and hair care groups on 1,740 customers aged between 18 and 45 years in NCCS A and B.

Sugar Cosmetics Products- Next Big Brand
Indigenous brands such as Sugar are hugely benefited by online channels.

The study indicated that two-thirds of the total surveyed customers acknowledged that they were not loyal to one brand. Brands with easy-to-find digital details are much more likely to make it to the shortlist of consumers. Video content should be leveraged by brands and strengthened by a good-quality website. In the future, beauty brands need to use technologies such as virtual reality ( VR) to replicate offline experiences such as digital lipstick testing.

The survey found that consumers are increasingly open to engaging with emerging technology, with 67 percent of beauty customers interested in virtual reality (64 percent inclined to augmented reality and 69 percent interested in using voice assistants). New technologies will help brands fulfil the needs of shoppers and provide a better user experience.

Previous Post

Micromax Launches New Smartphone Series 'IN' Under Made In India Campaign

Next Post

FMCG Brands Shift Their Focus Towards Influencer Marketing In Terms Of Ad Expense

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

Under Pressure WhatsApp Delays its Controversial New Policy Update
News

Under Pressure WhatsApp Delays its Controversial New Policy Update

January 16, 2021
IndiaMart Market Cap Hits $3 Billion
News

IndiaMart Market Cap Hits $3 Billion

January 15, 2021
Digit Insurance Becomes the first Unicorn of 2021 with a total valuation of $1.9 Billion
News

Digit Insurance Becomes the first Unicorn of 2021 with a total valuation of $1.9 Billion

January 15, 2021
Trump Administration Blacklists Smartphone Giant Xiaomi and other 10 Chinese Companies
News

Trump Administration Blacklists Smartphone Giant Xiaomi and other 10 Chinese Companies

January 15, 2021
Rise of Regional OTT Platforms in India during the Pandemic Time
News

Rise of Regional OTT Platforms in India during the Pandemic Time

January 15, 2021
Ex-Star India Chairman Uday Shankar Joins Lupa Systems CEO for New Venture
News

Ex-Star India Chairman Uday Shankar Joins Lupa Systems CEO for New Venture

January 14, 2021
Next Post
FMCG Giants Companies Rural India Small Packet- Next Big Brand

FMCG Brands Shift Their Focus Towards Influencer Marketing In Terms Of Ad Expense

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

Zoom India User Base Revenue dowloaded app Video Calls Users- Next Big Brand

Zoom Replaces TikTok To Become Most Downloaded Non-Gaming App

8 months ago
Shreya Sachdev PUMA- Next Big Brand

PUMA Appoints Shreya Sachdev As Head of Marketing & Strategic Initiatives

5 months ago
TikTok Owner Donation Bytedance- Next Big Brand

TikTok Pledges $250 Million Donation Towards Coronavirus Relief Efforts

9 months ago
Ajay Devgn to invest ₹600 crore in his multiplex venture NY Cinemas

Ajay Devgn to invest ₹600 crore in his multiplex venture NY Cinemas

2 years ago

FOLLOW US

  • 22.2k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • Lava Mobiles: Planning a Strong Comeback in the Smartphone Industry
  • Under Pressure WhatsApp Delays its Controversial New Policy Update
  • IndiaMart Market Cap Hits $3 Billion

Instagram

Follow Me!

Latest News

Lava Mobiles: Planning a Strong Comeback in the Smartphone Industry

Lava Mobiles: Planning a Strong Comeback in the Smartphone Industry

January 17, 2021
Under Pressure WhatsApp Delays its Controversial New Policy Update

Under Pressure WhatsApp Delays its Controversial New Policy Update

January 16, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.