• About
  • Contact
Wednesday, January 20, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home News

90% of new Internet users in India access content in Vernacular languages

Pritish raj by Pritish raj
December 5, 2019
in News, Tech
3 min read
0
Local Language-NextBigBrand

Image Credit - kidengage.com

Share on FacebookShare on Twitter
  • Demand for local language content in India is growing rapidly, with 90% of the country’s new internet users consuming content in vernacular languages.

  • In comparison with other languages such as English, Hindi emerged as the most consumed language with strong growth. Such new users consume large amounts of web video and audio content.

Demand for local language content in India is growing rapidly, with 90% of the country’s new internet users consuming content in vernacular languages.

“From 2015-18, almost 40 million Internet users were introduced and nine out of ten those new users were Indian language users,” Nidhi Gupta, senior product manager at Google India, said at a press conference on Tuesday.

In comparison with other languages such as English, Hindi emerged as the most consumed language with strong growth. Such new users consume large amounts of web video and audio content.

Google recognized the increasing demand for Indian language content and incorporated greater support for Indian language across its products and services, added Gupta.

The search engine giant was positive about India’s prospect of consumption of vernacular content. It has released many of its services in support of Indic languages such as Check, Shopping, Discover, Bolo, Lens, and Assistance. In September, Hindi, the world’s second-most-used language on Google Assistant, experiencing 5X growth in a year.

In May, Google announced in its report that Internet usage and growth will be driven largely by non-metro cities that are rapidly catching up with the metro cities.

Vernacular Languages Internet Users- next Big Brand
Google Translate which has 12 Indian Languages to translate.

It will lead in three verticals primarily –speech, vernacular, and video–added by the study.

As the next half, a billion Internet users are expected to come from non-English speaking regions, a lot of language content platforms have emerged over the past few years.

Adoption of the Web among the vernacular population has also given a boost to content players such as ShareChat, NewsDog, Dailyhunt, and UC News among others, who have grown significantly and attracted advertisers.

A lot of Indian startups are today are, ‘Going Local’ today. Adding regional languages into their platforms and applications which is helping them expand their customer base. Unicorns such as Policybazar, InMobi, Byju’s, Zomato, etc. now support from two to twelve regional languages.

 

According to the latest Google report, the number of online users in India will rise to 650 million in one year.

Non-metro cities, which are fast catching up with metros, will drive internet usage and growth.

In three verticals, like speech, vernacular, and picture, it will lead primarily. Around two in every three searches come from cities beyond the top six meters and there has been ten-time growth in searches in local languages, outlined the study of Google’s’ Year in Search–India: Insights for Brands.’

The online video audience is poised to hit 500 million in a year, the report added. The growing influence of online video will also create opportunities for marketers and brands and return on investment (ROI).

It is projected that digital consumer spending will grow 2.5 fold to $100 billion by 2020. Digital Media will be driving the growth in e-commerce, travel and hotels, financial services. The base of online spenders should rise more than twice in a year to hit 180-200M.

This goes to show the importance of local and vernacular languages in a diverse and huge country in India and this is a brilliant move by Google to support and encourage local languages which will help the creators and audience of these languages to flourish.

Previous Post

Reliance Retail M-Cap crosses Rs 5 lakh crore, shares see sharp hike in value

Next Post

OYO becomes 2nd Largest Hotel Chain In World With 1.2 Million Rooms

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

Indian Government Strictly Asks WhatsApp to Withdraw New Policy Change
News

Indian Government Strictly Asks WhatsApp to Withdraw New Policy Change

January 19, 2021
Agri-Tech Start-Up DeHaat Raises $30 Million of Funding in the Series C Round
News

Agri-Tech Start-Up DeHaat Raises $30 Million of Funding in the Series C Round

January 19, 2021
Hike Messaging App Shuts Down: Vanishes from Play Store and App Store
News

Hike Messaging App Shuts Down: Vanishes from Play Store and App Store

January 19, 2021
Cure.fit Empowers its US Operations with Onyx Acquisition
News

Cure.fit Empowers its US Operations with Onyx Acquisition

January 18, 2021
Big Bull Backed Nazara Technologies Becomes first Indian Gaming Company to File for IPO
News

Big Bull Backed Nazara Technologies Becomes first Indian Gaming Company to File for IPO

January 19, 2021
Under Pressure WhatsApp Delays its Controversial New Policy Update
News

Under Pressure WhatsApp Delays its Controversial New Policy Update

January 16, 2021
Next Post
oyo rooms hotel chain

OYO becomes 2nd Largest Hotel Chain In World With 1.2 Million Rooms

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

Jio logo

Reliance Jio Becomes First Indian Mobile Operator To Cross 40 Crore Subscriber Mark

3 months ago
tiktok logo

TikTok Is Most Downloaded Non-Gaming App In August 2020 Despite Ban In India

4 months ago
jio gigafibre

TV, Internet and Landline – all in Jio ₹600 plan!

2 years ago
tata-tele-services-next-big-brand

Tata Settle All Dues For Sale of Telecom Wing, pays $7.3 Billion

2 years ago

FOLLOW US

  • 22.3k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • Indian Government Strictly Asks WhatsApp to Withdraw New Policy Change
  • Agri-Tech Start-Up DeHaat Raises $30 Million of Funding in the Series C Round
  • Hike Messaging App Shuts Down: Vanishes from Play Store and App Store

Instagram

Follow Me!

Latest News

Indian Government Strictly Asks WhatsApp to Withdraw New Policy Change

Indian Government Strictly Asks WhatsApp to Withdraw New Policy Change

January 19, 2021
Agri-Tech Start-Up DeHaat Raises $30 Million of Funding in the Series C Round

Agri-Tech Start-Up DeHaat Raises $30 Million of Funding in the Series C Round

January 19, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.