- Abhinav Kumar has joined Digital payments major Paytm as Vice President, Product Marketing. Abhinav was the country development head (India) for the travel company.
- Recently, Paytm also announced that Vikas Garg, now Sr. Vice President – Finance was promoted as the company’s Deputy CFO. For more than a decade, Garg has been connected with the business and led the economic activities.
The face of travel search engine Trivago, know as the Trivago guy Abhinav Kumar who shot to fame after his recurring appearances in television commercials for the travel company, has joined Digital payments major Paytm as Vice President, Product Marketing. Abhinav Kumar was the country development head (India) for the travel company Trivago.
His appointment was confirmed by Paytm who has been on a hiring spree for the past several months. “We’re excited to have Kumar onboard, known for his product marketing expertise. We are in the next phase of our growth, and his skills and expertise will be instrumental in our efforts to expand our country’s digital payments, “said Paytm spokesman.hot to fame and became an overnight internet sensation after he came in a host of Trivago advertisements.
Kumar graduated from the University of Trento, Italy with his Master’s in International Management and has comprehensive digital marketing experience. Trivago attracted a large chunk of consumers and brand value during its moment at Trivago and thanks to the advertisements that helped the business expand India.
Recently, Paytm also announced that Vikas Garg, now Sr. Vice President – Finance was promoted as the company’s Deputy CFO. For more than a decade, Garg has been connected with the business and led the economic activities.
A media study earlier this year said Kumar had joined as a digital marketing and branding consultant the peer-to-peer lending platform Paisadukan and would also be on the company’s advisory board. But Paytm seems to have cut off the Paisadukan stay of Kumar’s short.
Paytm has been aggressively ramping up his teams late. It lately promoted to the position CFO Madhur Deora to the role of president. The firm also employed Amit Nayyar as chairman to drive business in economic services.
Nevertheless, the company backed by Alibaba and SoftBank also had a churn at the top level. Another senior vice president Deepak Abbot is moving out of Paytm after Amit Sinha (head of Paytm Mall) and Kiran Vasireddy (COO of Paytm).
While Sinha resigned as Paytm Mall lost its third place in the Indian e-commerce industry Vasireddy’s exit was probable to be linked to losing momentum in the payment company. PhonePe and Google Pay have eaten up the market share of Paytm in the fledgling UPI ecosystem since 2018.
The hiring of Kumar comes on the basis of changes in the top of the table. After creating the viral Trivago advertisement, Let’s see what Abhinav has in his bag for the digital payment giants.