• About
  • Contact
Wednesday, January 20, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home News

Advertising Body ASCI Asks WhiteHat Jr To Pull Down Ads After Complaints

Pritish raj by Pritish raj
October 28, 2020
in News, Startup
2 min read
0
WhiteHat Jr Ads- Next Big Brand

WhiteHat Jr Ads- Next Big Brand

Share on FacebookShare on Twitter

The Advertising Quality Council of India (ASCI) has asked Byju’s owned children’s coding startup WhiteHat Jr to pull down its ads in a major blow to WhiteHat Jr, which it says made questionable and baseless statements.

As Manisha Kapoor, secretary-general of ASCI, the advertising self-regulatory body, tells Forbes India, “ASCI has processed 15 complaints against seven WhiteHat Jr advertisements.” Five of these ads are possibly in breach of the ASCI code, she points out.

“One such commercial has also been taken up by ASCI suo motu,” Kapoor says. ASCI did not find an infringement for two ads, and lawsuits against them were not upheld. One of these ads may be in potential breach of the Emblems and Name (Prevention of Inappropriate Use) Act, and for this potential breach, she adds, the plaintiff was directed to approach the government.

The aggressive allegations on social media made by WhiteHat Jr have also come under the scanner. “Some ads have come under fire on social media in recent times, and ASCI has been tagged,” she says. The ASCI team linked to the advertiser and was told that some of the social media ads are old and have already been removed. “The advertiser has also assured ASCI of their cooperation in the future to adhere to the ASCI code,” adds Kapoor.

WhiteHat Jr has been on an aggressive marketing spree, promoting coding lessons for kids with pervasive TV and social media advertising. Any of the messaging of this advertising has been challenged. A testimonial on the company’s website until early this month, for example, shows a child touted to have created the first eye testing app in the world. “It’s going to take him to Silicon Valley, where he’ll meet top scientists and engineers,” the promotional message announced.

Forbes India was seeking to cross-check all of the arguments made by WhiteHat Jr, which was acquired in April this year by India’s largest ed-tech firm Byju’s. There are all the applications that the kids say to be created on Google Play. Many of the games, however, have a few thousand downloads and sub-par ratings, and most importantly, they are registered on WhiteHat Jr’s behalf, not on that of the child who created them.

As a recent Forbes India story reveals, numerous individuals who have opposed the company’s promotions and/or product have had their posts quickly wiped off the internet, on grounds such as ‘copyright infringement.’ WhiteHat Jr has also come under fire on social media for allegedly censoring dissent. This has been found on YouTube, Quora, Reddit, Twitter, and LinkedIn platforms.

As it turns out, the pandemic has seen a flood of brands from all walks of existence, such as soaps, disinfectants, paints, herbal and ayurvedic goods, and even fabric, making false claims of curing Covid-19 or destroying 99.9% of viruses. In April, AYUSH ‘s ministry sought the support of ASCI to warn it about misleading advertising. ASCI has since processed 250 ads and reported 233 to the ministry from the healthcare sector.

In June and July, ASCI investigated complaints against 363 advertisements, of which 76 were promptly withdrawn.

 

Previous Post

FreshToHome Raises $121 mn Funding With Expansion Plans To UAE & India

Next Post

Harley Davidson Partners With Hero Motocorp For Bike Sale In India

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

Indian Government Strictly Asks WhatsApp to Withdraw New Policy Change
News

Indian Government Strictly Asks WhatsApp to Withdraw New Policy Change

January 19, 2021
Agri-Tech Start-Up DeHaat Raises $30 Million of Funding in the Series C Round
News

Agri-Tech Start-Up DeHaat Raises $30 Million of Funding in the Series C Round

January 19, 2021
Hike Messaging App Shuts Down: Vanishes from Play Store and App Store
News

Hike Messaging App Shuts Down: Vanishes from Play Store and App Store

January 19, 2021
Cure.fit Empowers its US Operations with Onyx Acquisition
News

Cure.fit Empowers its US Operations with Onyx Acquisition

January 18, 2021
Big Bull Backed Nazara Technologies Becomes first Indian Gaming Company to File for IPO
News

Big Bull Backed Nazara Technologies Becomes first Indian Gaming Company to File for IPO

January 19, 2021
Under Pressure WhatsApp Delays its Controversial New Policy Update
News

Under Pressure WhatsApp Delays its Controversial New Policy Update

January 16, 2021
Next Post
Harley Davidson Partners With Hero Motocorp For Bike Sale In India

Harley Davidson Partners With Hero Motocorp For Bike Sale In India

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

Apple in Q1 2020 - Next Big Brand

Record Breaking Revenue for Apple Inc in Q1-2020

12 months ago
Tesla cheape EV carmaker - Next Big Brand

Tesla – On A Journey to Become Cheaper EV Car maker

12 months ago
Airtel-Payments-Banks-nextbigbrand-in

Airtel Payments Bank reports loss of Rs 338.8 crores in financial year 2018-19

1 year ago
Cure.Fit logo NextBigBrand

Cure.Fit clocks $100 Mn revenue and over $245 Mn in total funding in last 3 years

2 years ago

FOLLOW US

  • 22.3k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • Indian Government Strictly Asks WhatsApp to Withdraw New Policy Change
  • Agri-Tech Start-Up DeHaat Raises $30 Million of Funding in the Series C Round
  • Hike Messaging App Shuts Down: Vanishes from Play Store and App Store

Instagram

Follow Me!

Latest News

Indian Government Strictly Asks WhatsApp to Withdraw New Policy Change

Indian Government Strictly Asks WhatsApp to Withdraw New Policy Change

January 19, 2021
Agri-Tech Start-Up DeHaat Raises $30 Million of Funding in the Series C Round

Agri-Tech Start-Up DeHaat Raises $30 Million of Funding in the Series C Round

January 19, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.