- Affle (India) Limited through its subsidiaries (“Affle”), today announced the signing of a final agreement to acquire 8% in Indus OS.
- Indus OS runs India’s largest independent app store, with Samsung Technology Investment Corporation providing main funding.
Affle (India) Limited through its subsidiaries (“Affle”), today announced the signing of a final agreement to acquire 8% in Indus OS.
Indus OS runs India’s largest independent app store, with Samsung Technology Investment Corporation providing main funding.
“Indus App Bazaar” has over 400,000 applications available in English and 12 Indian languages including Hindi, Gujarati, Marathi, Tamil, Telugu, Urdu, Odia, Punjabi, Malayalam, Bengali, Assamese, and Kannada, a homegrown software and web discovery site – the main offer of Indus OS.
It is a standard app store for all Samsung devices in India that power Samsung’s Galaxy store, as well as partners with many of the Indian OEMs.
Indus OS platform is designed to help users explore digital content and services in their chosen language. Using its proprietary AI-driven App Recommendation Engine, Indus OS optimizes user experience, provides higher commitments, and takes app developers, mobile brands, and consumers to a centric India platform.
Commenting on this development, Affle’s Chairman, MD, and CEO Anuj Khanna Sohum said “We are excited to announce our strategic investment in Indus OS, reaffirming our commitment to Affle2.0 growth strategy and building sustainable market leadership. We derive major synergies with the Indus OS App Bazaar that greatly enhances our vernacular scale and the verticalization strategy through its multi-lingual capabilities. It strengthens Affle ‘s role as the enabling platform for India ‘s indigenous apps ecosystem, ensuring our customers have digitally inclusive growth.
Speaking about it, Rakesh Deshmukh, Indus OS’s co-founder, director, and CEO commented, “We’re excited to continue with Affle on this exciting journey. Samsung and many Indian OEMs deploy Indus OS platforms with its native app store capabilities, thousands of apps, and powered by a robust app recommendation engine. The deal will improve our market place strategically and create a leading one-of-a-kind interaction model for Indian users. I want to thank our team, our users, and partners for their continued support and look forward to our long-term cooperation with Affle.
Affle purchased a 66.7 percent stake in the independent user recommendation site Appnext for Rs 132 crore last month, and in February it secured an all-cash offer from the Spanish mobile advertisement technology firm Mediasmart for €5.1 million or about Rs 40.6 crore.
