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Affle India all set to launch its IPO in the first week of August

Saurav Bhagat by Saurav Bhagat
July 23, 2019
in News
2 min read
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  • The Indian unit Affle (India) is expected to raise approximately 650 crores through its IPO.
  • ICICI Securities and Nomura Financial Advisory and Securities (India) are lead manager for Affle India Limited IPO.

Affle India is all set to file its IPO in the first week of August this year, informed a source on condition of anonymity. This came a bit late as the upcoming IPO was earlier announced but the tentative dates were not.

The 13-year-old adtech company, based in India but operating in South East Asia, MENA, Europe, USA, Japan, South Korea and Australia, obtained SEBI permission for its October 2018 IPO. Affle’s parent business -Affle Holdings Singapore -is going to divest some of its interest through the IPO.

Affle Holdings, based in Singapore, has submitted draft documents to SEBI to list its Indian division. According to commercial finance sources, the Indian company— Affle (India) — is anticipated to raise about 650 crores through its IPO. 

According to draft papers filed with the SEBI, The IPO comprises a fresh issue of shares worth ₹90 crore, besides an offer-for-sale of up to 55 lakh equity shares by Affle Holdings. ICICI Securities and Nomura Financial Advisory and Securities (India) will manage the IPO.

Affle in the beginning…

Affle was set up with an SMS-based marketing solution in April 2005 when there was no 3 G, PDAs (private digital assistants) were all the rage, and the Blackberry was the smartest device around. Founders Anuj Khanna Sohum and Anuj Kumar were persuaded that customers would spend plenty of time on their mobile phones even back then.

Currently, Affle provides a proprietary customer intelligence platform through appropriate mobile advertising that provides customer purchases, commitments and operations. The proprietary platform of Affle seeks to increase the yields on marketing spending by providing contextual portable advertisements and decreasing digital ad fraud while proactively addressing the demands of consumer privacy.

https://www.nextbigbrand.in/startup/uber-valued-at-82-billion-in-ipo/

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Saurav Bhagat

Saurav Bhagat

Saurav Bhagat is an experienced digital marketer and SEO Trainer from New Delhi, India. Saurav is inclined towards brands and brand story-telling from the past half a decade. His interest in startups has made him an immense member of the NBB Family from its very early days. Saurav loves Chai and writes his day to day experiences on Quora and Yuvagasm Media too. He believes in the power of storytelling for a Brand and also in general. He often says- "Stories are powerful enough to build and erase empires and generations!"

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