- The Rs. 459 crore IPO is all set to open on 8th August 2019.
- The price band has been fixed at Rs. 740-745 per share for the offer.
- Affle’s consumer platform has 2.02 billion consumer profiles as of March 31.
- ICICI Securities and Nomura Financial Advisory and Securities (India) will manage the IPO.
On Friday, Affle India Limited claimed to raise around Rs.206.55 crore by selling shares to institutional investors as a part of its anchor book allocation before the IPO.
The mobile marketing company allotted 2,772,483 equity shares at Rs.745 per share amounting to Rs.206.55 to 15 Anchor Investors which includes Aberdeen and Franklin Templeton.
Affle India has Microsoft as a minority shareholder. The 459-crore Initial Public Offe4ring (IPO) will be open for subscription on Monday.
The IPO will be a mix of fresh issue (up to Rs.90 crore) and an offer for sale by existing shareholders (up to Rs.369 crore). The price band has been fixed at Rs. 740-745 per share.
At the higher end of the price band, the issue is available at a P/E multiple of 38.9 times FY19 consolidated EPS on a proforma basis.
Affle’s consumer platform has 2.02 billion consumer profiles as of March 31. ICICI Securities and Nomura Financial Advisory and Securities (India) will manage the IPO.
Meanwhile, Affle’s will be the first IPO under the new UPI mechanism that is mandatory for the retail investor category since July 1.
UPI Mechanism all applications through the UPI in IPOs can be made only through the SCSBs/mobile applications (apps) whose name appears on the regulator’s website.
Starting of Affle
Affle was set up with an SMS-based marketing solution in April 2005 when there was no 3 G, PDAs (private digital assistants) were all the rage, and the Blackberry was the smartest device around. Founders Anuj Khanna Sohum and Anuj Kumar were persuaded that customers would spend plenty of time on their mobile phones even back then. Currently, Affle provides a proprietary customer intelligence platform through appropriate mobile advertising that provides customer purchases, commitments, and operations.
The proprietary platform of Affle seeks to increase the yields on marketing spending by providing contextual portable advertisements and decreasing digital ad fraud while proactively addressing the demands of consumer privacy.
Affle recently acquired RevX which is the US-based ad mobile firm making it latest of the 5 total acquisitions done.
Affle’s Consumer platform is used primarily by online & app companies for mobile advertising & monetization, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and customer data platform.