• About
  • Contact
Monday, April 19, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • Cryptocurrency
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home News

After Fashion, JioMart Enters The Race Of Online Consumer Electronics

Pritish raj by Pritish raj
October 27, 2020
in News
2 min read
0
JioMart Nationwide- Next Big Brand

JioMart Nationwide- Next Big Brand

Share on FacebookShare on Twitter

JioMart, the e-commerce venture of Reliance Industries, has begun selling electronic goods as it looks to gain traction. Within two months of its launch, the platform has become the largest e-grocer, and now is the ideal time to launch electronics since the festive season has already begun.

The shift is expected to change the dynamics of the online distribution of electronic goods that are currently dominated by Amazon and Flipkart e-commerce giants. Although the category is currently available in Navi Mumbai, it will likely soon be rolled out across several cities.

A quick look at JioMart ‘s website reveals that it offers brands such as Samsung, Mi, Apple, and Sony Bluetooth headphones and speakers, along with kitchen appliances, small home appliances, personal care items, including shavers and trimmers, among others.

The two markets give substantial discounts relative to JioMart when comparing the prices of Amazon and Flipkart goods.

Though JioMart has established itself as India’s largest e-grocer by processing over 600 K transactions a day within three months of its launch, it was also among India’s top three downloaded shopping apps in August, according to the Sensor Tower survey.

Flipkart and Amazon have largely dominated the online electronics and smartphone categories. Discounts and exclusive brand collaborations have so far drawn customers to both channels. They will now face rigid competition from JioMart, as all strategies, including discounts, are likely to be implemented rapidly in new categories.

The timing for getting into the electronics and smartphone categories is fine, according to experts monitoring the e-commerce space. During the sales of Amazon and Flipkart flagships that ended yesterday, the two groups overshadowed the others. On JioMart, these categories are also normal for doing better.

Besides, JioMart has already announced its entry into fashion other than food and electronics.

Reliance has been ramping up its consumer-facing e-commerce sector since the start of this fiscal year. The platform has also been exploring a subscription-based micro-delivery model, similar to BBDaily and Milkbasket, since becoming a pioneer in the e-grocery market.

42 percent of laptops purchased in India during June-August were purchased online, compared to 25 percent a year earlier, according to researcher GfK India, which monitors actual sales. Compared with 22 percent a year earlier, online television revenues accounted for more than a third of total revenues.

For smartphones, the share was 32 percent (29 percent) and it was 43 percent (38 percent) for premium smartphones priced above Rs 30,000.

Euromonitor International said the share of e-commerce has more than doubled to around 15 percent this year for appliances such as refrigerators and washing machines.

Late last month, JioMart, which began selling food and groceries, ventured into fashion. Global investors, including Silver Lake, KKR, General Atlantic, Mubadala, GIC, TPG, and ADIA, have recently raised Rs 37,710 crore from Reliance Retail.

Previous Post

Flipkart & Myntra Take Huge Chunk Of GMV In The First Week Of Festive Sales

Next Post

Airtel Post Highest Ever Quarterly Revenue In Q2 Of FY21, Records 22% Rise

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

Industries

Apple Tops the List of Top 50 Most Innovative Companies: BCG Study

April 19, 2021
boAt Raises Rs 50 Crore from Qualcomm Ventures
Media

boAt Raises Rs 50 Crore from Qualcomm Ventures

April 16, 2021
60% of Indian CMOs to have budgets for influencer marketing in 2021:ClanConnect
Case Study

60% of Indian CMOs to have budgets for influencer marketing in 2021:ClanConnect

April 16, 2021
Sachin Bansal’s Chaitanya India Fin Credit Applies for Universal Bank License
Industries

Sachin Bansal’s Chaitanya India Fin Credit Applies for Universal Bank License

April 16, 2021
Vahdam India Recorded a 110% YoY Growth in FY21
Food

Vahdam India Recorded a 110% YoY Growth in FY21

April 15, 2021
Swiggy to Raise $450 million from SoftBank Vision Fund
Food

Swiggy to Raise $450 million from SoftBank Vision Fund

April 15, 2021
Next Post
Airtel Revenue- Next Big Brand

Airtel Post Highest Ever Quarterly Revenue In Q2 Of FY21, Records 22% Rise

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

Google Play Reduces Services Fee by 15%

Google Play Reduces Services Fee by 15%

1 month ago
haptik logo

Reliance Jio Digital Buys Haptik for 700 Crore

2 years ago
Samsung Is Best Employer In 2020 Followed By Amazon & IBM: Forbes

Samsung Is Best Employer In 2020 Followed By Amazon & IBM: Forbes

6 months ago
Employers- Next Big Brand

Here are the Fortune 500 Top 10 Employers

2 years ago

FOLLOW US

  • 33.8k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • Apple Tops the List of Top 50 Most Innovative Companies: BCG Study
  • Pine Labs – Transforming the Digital Transaction Environment
  • Gupshup: Providing Secured Feature Rich Bot Platforms to its Clients

Instagram

Follow Me!

Latest News

Apple Tops the List of Top 50 Most Innovative Companies: BCG Study

April 19, 2021
Pine Labs Acquires Fave in Deal Valued over $45 Million

Pine Labs – Transforming the Digital Transaction Environment

April 17, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • Cryptocurrency
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.