• About
  • Contact
Sunday, January 17, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home News

Amazon Acquires American Leading Podcast Platform Wondery

Abdul Kadir Khan by Abdul Kadir Khan
January 4, 2021
in News
2 min read
0
Amazon Acquires American Leading Podcast Platform Wondery

Amazon-Wondery Deal: Next Big Brand

Share on FacebookShare on Twitter

There was a time when only songs and selected events used to come in audio formats. The popularity of podcasts has been amazing in the last decade. The Podcast term was coined by two terms iPOD and broadCAST. Podcast creator as well as podcast platforms have increased exponentially. Tech giant Amazon also wants to attract more users to its music platform Amazon Music. To achieve that, Amazon has acquired Wondery, an American Podcast Network.

About the Acquisition Deal

The current deal between Amazon and Wondery is going to change nothing for the Wondery existing users. Still, users will be able to listen to podcasts through the Wondery platform. Additionally, Wondery podcasts will be available for Amazon Music users also.

Financial terms and conditions are still unknown. As per the leaked data earlier, Wondery was valued at around $300 Million. The deal is not closed yet. Amazon is focusing more on global reach through the Wondery deal.

“With Amazon Music, Wondery will be able to provide even more high-quality, innovative content and continue their mission of bringing a world of entertainment and knowledge to their audiences, wherever they listen,” Amazon informed through their blog.

Why Amazon bought Wondery

Before the acquisition deal, Wondery was the largest independent podcast publisher in the world. It has immense reach in America. Wondery hit shows like Dr Death, Dirty John, Business wars etc have helped it to become the fastest network to join the top 10 ranker by Podtrac.

Wondery Popular Podcast Shows

For podcast analytics like top podcasts, popular podcast categories, total podcast downloads, etc, Podtrac is the worldwide trusted source. Through the annual survey by Podtrac, Wondery became the first podcast publisher that secured 1st and 2nd position simultaneously in the category of Top New Podcasts.

Amazon wants to in cash the popularity and the unique contents of Wondery. In Podcast, Spotify is the known name and the main competitor of Amazon. Spotify has acquired so many podcast platforms. Podcasting network Gimlet is one of the noted acquisitions done by Spotify. Amazon got involved very late in podcasting but with popular podcast network Wondery acquisition, it will try to catch up with its competitors.

Other than acquisition, Amazon Music also started its own podcast support service in September 2020. With Wondery acquisition, Amazon music is planning to provide more knowledgeable content with entertainment.

About Wondery

Wondery was founded in 2016 by Hernan Lopez. In November, Podtrac declared it the fourth largest podcast publisher. It has around 9 million unique users. Twenty of its podcasting shows have achieved rank 1 on Apple podcast.

Wondery came to existence with the support of 20th Century Fox. Audio shows and Audio on demand for mobile users was the main goal of Wondery.  Wondery achieved a total of $15 million of investment through its A and B round of fundings.

In April 2020, Al Jazeera Media Network and Wondery came together to launch Business Wars and other programs in Arabic.

Previous Post

FAU-G confirms its India Debut on 26 Jan

Next Post

Chinese Billionaire Jack Ma Suspected Missing after Condemning the Chinese Government.

Abdul Kadir Khan

Abdul Kadir Khan

Abdul Kadir Khan is a Content Writer at Next Big Brand. Hails from UP. Postgraduate in Computer Science. Content Maniac and Trainer. Love to write about startups, Brands, and Trending Tech.

Related Posts

Under Pressure WhatsApp Delays its Controversial New Policy Update
News

Under Pressure WhatsApp Delays its Controversial New Policy Update

January 16, 2021
IndiaMart Market Cap Hits $3 Billion
News

IndiaMart Market Cap Hits $3 Billion

January 15, 2021
Digit Insurance Becomes the first Unicorn of 2021 with a total valuation of $1.9 Billion
News

Digit Insurance Becomes the first Unicorn of 2021 with a total valuation of $1.9 Billion

January 15, 2021
Trump Administration Blacklists Smartphone Giant Xiaomi and other 10 Chinese Companies
News

Trump Administration Blacklists Smartphone Giant Xiaomi and other 10 Chinese Companies

January 15, 2021
Rise of Regional OTT Platforms in India during the Pandemic Time
News

Rise of Regional OTT Platforms in India during the Pandemic Time

January 15, 2021
Ex-Star India Chairman Uday Shankar Joins Lupa Systems CEO for New Venture
News

Ex-Star India Chairman Uday Shankar Joins Lupa Systems CEO for New Venture

January 14, 2021
Next Post
Chinese Billionaire Jack Ma Suspected Missing after Condemning the Chinese Government.

Chinese Billionaire Jack Ma Suspected Missing after Condemning the Chinese Government.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

Instagram luring tiktok creators Reels Testing India- Next Big Brand

Instagram Reels All Set To Start Testing In India After TikTok Ban

6 months ago
VU Technologies Devita Saraf- Next Big Brand

VU Technologies Sells 50,000 TV Sets Amid Ongoing Pandemic

7 months ago
tiktok-India Head-next-big-brand

TikTok might get Banned In India, Government seeks answer

2 years ago
jet airways

New Investors Backing Jet, Plans To Revive The Airline Operations

2 years ago

FOLLOW US

  • 22.2k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • Lava Mobiles: Planning a Strong Comeback in the Smartphone Industry
  • Under Pressure WhatsApp Delays its Controversial New Policy Update
  • IndiaMart Market Cap Hits $3 Billion

Instagram

Follow Me!

Latest News

Lava Mobiles: Planning a Strong Comeback in the Smartphone Industry

Lava Mobiles: Planning a Strong Comeback in the Smartphone Industry

January 17, 2021
Under Pressure WhatsApp Delays its Controversial New Policy Update

Under Pressure WhatsApp Delays its Controversial New Policy Update

January 16, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.