- Amazon makes history as the first brand to exceed US$200 billion brand value mark and retains the title of the world’s most valuable brand for the third consecutive year.
- Amazon’s brand rose by 17.5 percent to a total of $220.8 billion. Google’s second most valuable brand has also seen its value increase. Yet Apple, who came in third, and Microsoft, fourth, have seen their mark values fall.
Amazon makes history as the first brand to exceed US$200 billion brand value mark and retains title of world’s most valuable brand for the third consecutive year
Amazon is not only the most popular brand in the world but it has set a new brand value milestone as well.
For the third consecutive year, the online giant ranked as the most valuable brand in the world in an annual report by BrandFinance brand valuation consultancy. It also made history as the first company to surpass the brand value mark of $200 billion.
According to the Global 500 2020 index of BrandFinance, the value of the Amazon brand rose by 17.5 percent to a total of $220.8 billion. Google’s second most valuable brand has also seen its value increase. Yet Apple, who came in third, and Microsoft, fourth, have seen their mark values fall.
Samsung was fifth on the brand list, followed by ICBC, Twitter, Amazon, Pingan, and Huawei. The mark value of Walmart was set at $77.5 billion. (The value of a brand, as used to assess the Global 500 ranking, is the net economic benefit that would be gained by selling the brand in the open market.)
“The disrupter of the entire retail world, the brand with the highest brand value ever, Amazon continues to impress upon the imperishable truths of the consumer: value, convenience, and preference,” said David Haigh, CEO of Brand Finance.
In this year’s ranking alongside Amazon, forty-four retail brands carry a combined value of almost US$ 800 billion, making the industry the third most successful after tech and banking. As the boost from the novelty of digital space activity fizzles out, some online retailers have begun to lose brand value while bricks and mortar stores, which have learned to adapt effectively to the evolving marketplace, are thus making gains.
American retailer Walmart (up 14 percent to US$ 77.5 billion) has seen its brand value resurge in the traditional retail market, jumping up three positions and once again reaching the top 10. In addition to committing to its growth plan in key markets, Walmart has concentrated on an ambitious technology initiative through a collaboration with Microsoft and the introduction of Alphabot–robots collecting and packing high-speed online grocery orders.
You can find the whole report here.