Amazon Prime doubles Indian subscribers, half of mass from smaller cities
Case Study

Amazon Prime doubles Indian subscribers, half of mass from smaller cities

Amazon-prime-original-source-youtube
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Written by Saurav Bhagat
[email protected] | Noida | Published on: June-25-2019 01:48 PM
  • At current, Amazon Prime is priced for an annual subscription at Rs 999.
  • Amazon will kick off its Prime Day running up two weeks previously from July 1
  • The company may even speed up discounts and cash back along with Yatra, Swiggy and Dine Out

Over the previous 18 months, Amazon Prime has increased its Indian subscribers with at least 50 percent of the latest employees coming from smaller towns and towns as the home market continues to be the fastest increasing environment for the global e-tailer. 

Amazon Services at its best

Amazon has been aggressive in making investments throughout India’s trade, video, music streaming, and funds, and locating for the market in an attempt to lock up a large customer base. 

prime-video-subscribers-worldwide-source-forbes

prime-video-subscribers-worldwide-source-forbes

The advantages of the program’s engagement and retention fee along with movies and music streaming and e-tail have remained too excessive within the nation since the service was first introduced in 2016 in the country,” said Amazon Prime head of India, Akshay Sahi. India has the earth’s fastest-growing prime membership base,” he added.

Amazon Prime is a paid Amazon subscription service that provides suppliers with free two-day supply, one-off discounts and early bid entry, music and video streaming, and various benefits. Amit Agarwal, who heads Amazon’s India activities, stated earlier that the indigenous market was the fastest-growing global market for the extensive paid membership program of the online retailer even after 30 months of release. “After looking at the 5 years ahead and trying to get the next 100 million people to purchase with us, the top 100 million clients will be converted into Prime Perspectives,” he said.

Amazon’s Plan to perform in the ongoing competition

The company may even speed up discounts and cash back along with Yatra, Swiggy and Dine Out, among others, the company mentioned, for its Amazon Pay company. This year, Prime Day, which is the global flagship event of the company, will extend to 48 hours from July 15 to July 16, starting at midnight. 

Head on fight between OTT Platforms (source Business Standard)

Head on fight between OTT Platforms (source Business Standard)

In India, with the launch of 14 fresh Prime Video titles, Amazon will kick off its Prime Day running up two weeks previously from July 1 on Prime Video. 

In relation to recreation, customers are ready to pay for knowledge and procure in case they see value in it,” Sahi said. At current, Amazon Prime is priced for an annual subscription at Rs 999.

OTT Platforms and India

Both Amazon and Netflix are competing side by side (source cnbc)

Both Amazon and Netflix are competing for the throne in the booming Indian OTT Market (source cnbc)

In reaction to Sahi, Prime Day started as a global offering, but the company’s theme has shifted significantly from customer reactions on the Indian market.

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About the author

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Saurav Bhagat

A chai-lover who loves to travel and learn new things.
Have a story to tell? I can be your pen :)

9654178839 | A-73, Hackerspace, Noida sector- 2 Noida UP 201301

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