Globally, there is a hue and cry about the economic lockdowns, and businesses are shutting down due to covid-19. But, top global brands have a different story to tell. As per the Kantar Brandz survey, top companies have shown promising growth last year.
As per the study, Amazon saw an exponential growth of 64% to $684 billion and occupies the first rank globally. Let’s have a look at other key facts of the Kantar Brandz study.
Top 5 Global Brands
Amazon has continued its dominance at the top of the table with huge growth. In 2006, the global retailing brand first time entered in top 100 lists. Currently, it is the most valuable brand with 64% growth last year. Its valuation of $684 billion is equivalent to the GDP of Poland. It also became the first half a trillion brand with a $268 billion value addition this year.
Apple also crossed the half a trillion mark. Currently, it ranks second among the top global brands with a value of $612 billion. Apple’s value surged by 74% in the last year. Google occupies the third position in the top global brands list with a growth of 42% to $458 billion.
Microsoft and Tencent got fourth and fifth positions respectively in the Kantar study of top global brands. Microsoft saw a surge of 26% to reach a valuation of $410 billion. Tencent, the Chinese social media and online gaming platform is the only non-US brand in the top five global firms. It saw a 60% surge in its value to $241 billion.
The US Dominates the Global Brands list, China Rises
Out of 100 global brands in Kantar study, the US has 56 firms. US companies growth was the fastest among all countries. On average, all US brands saw an average growth of 46%. Overall, the US has a 74% contribution in the top 100 global brands valuation of $7.1 trillion.
Talking about the current research, Nathalie Burdet, CMO of Kantar, said:
“2020-21 has been a record year for brand growth, and despite many facing a difficult year, our research has again proven that strong brands deliver superior shareholder returns, are more resilient, and recover more quickly.”
She further added:
“With global e-commerce growing from 12% to 15% of all sales in 2020, it has been a positive year for brands involved in that value chain – from the retailers through to the couriers like FedEx and UPS. However, we have also seen growth in industries where many were predicting challenges early in the pandemic. Apparel brands for example have collectively grown even more than media and entertainment brands in the ranking, and luxury brands, despite reduced travel and lockdowns globally, have refocused their energies and seen growth as a result.”
China has surpassed Europe to contribute maximum after the USA in the total valuation of top 100 global brands. Currently, it has a 14% share in the $7.1 trillion valuations of top brands. Europe contribution declined to 8%.
Five brands doubled their brand value in the current study. Four of them(Pinduoduo, Meituan, Moutai, and Tiktok) belong to China, whereas one(Tesla) is from the USA.
