On the opening day of the Great Indian Festival, Amazon said it sold more iPhones than last year’s entire sale, which was only for Prime members. The feat seems to be the effect of the deep discount from Amazon on the iPhone 11 listed for Rs 47,999. Overall, the company said that on October 21, the Great Indian Festival recorded its largest opening ever this year. Unsurprisingly, with Apple, Samsung, OnePlus, and Xiaomi selling goods in record numbers, the top-selling segments have been smartphones, large appliances, and consumer electronics. This comes on the back of a year in which online sales have gone on to set records, despite the early e-commerce losses due to COVID-19.
Smartphones, laptops, headphones, tablets, cameras, and smartwatches, along with surveillance cameras and drones, were the top-selling electronics. The top-selling laptop brands were Asus, Lenovo, and HP; the tablet brands were Samsung and Apple.
The top-selling phones were the iPhone 11, Redmi Note Series, Redmi 9A, OnePlus 8 T and Nord, and the Samsung M31. The most common TVs were the 43-inch and 32-inch OnePlus, along with the 32-inch Samsung.
Amazon said it sold 2.5 times more Kindle devices than it did last year on the first day of the sale. It’s Fire TV Stick and Echo (3rd Generation) were among the top 10 items sold during the sale on the website. The category of streaming devices as a whole sold double the units of last year’s first-day offering. The Great Indian Festival has also released 1,100 new products, with the OnePlus 8 T and Nord, the Samsung M31 Prime Version, and the Xbox Series S being the most common among them.
Amazon reported that this year, compared to last year, 85 percent more customers signed up for Prime membership to get early access to the sale. And at the opening, Alexa had a field day. The company said 1 million requests on the Amazon website app were answered by Alexa devices to help customers move through various stores. About 1,10,000 sellers got an order and on the e-commerce website, 32 percent of sellers on Amazon had their best day. Apart from English, the Great Indian Festival reported sales of 98.4 percent of pin codes in the first 48 hours, made available in five languages, Hindi, Tamil, Telegu, Malayalam, and Kannada.