- There has been a 52% jump in Amazon‘s brand value from last year
- HDFC Bank emerges as India’s most valuable brand
The 52% jump in Amazon‘s brand value from last year underscores the company’s development in what researchers call an “ecosystem brand”— branching out of internet retail and a few easy cloud computing services when this list was first compiled to offer a wide variety of interconnected goods now.
Luxury brands are the largest movers of the list, with the likes of Louis Vuitton and Chanel expanding their brand value behind the growing desire of customers for experiential purchases.
The general ranking represents the worldwide nature of the U.S.-dominated consumer industry, but reflects the growing significance of Chinese products, including newcomers Didi Chuxing, the ride-hailing service, and Xiaomi smart device manufacturer.
Indian Brands Ranking:
India’s most precious brands, many of whom constructed their companies through disturbance, now seek to capitalize on their accomplishments and invest in long-term growth and stability policies. This is the main finding from WPP and Kantar published today’s sixth BrandZTM Top 75 Most Valuable Indian Brands ranking. The findings of this year disclosed as general brand value increase of 6 percent to $228.2 billion, a mild pace compared to past years, considering the latest macroeconomic problems facing India. Such development, however, remains consistent with that of the BrandZ Top 100 Most Valuable Global Brands, as India is steadily increasing in worldwide financial rankings.
HDFC Bank emerges as India’s most valuable brand
HDFC Bank, now ranked No. 1 for the sixth year in a row, has proved the benefits of keeping a forward-thinking and innovative perspective with a continuous focus on meeting its customers ‘ evolving requirements. The bank rose 5 percent in brand value to $22.7 billion with fresh economic goods, continuing drive towards digital banking, and fresh branches set-up across the nation. This contrasts positively with the top 20 worldwide banks ‘ 8% decrease in value (BrandZ Top 100 Most Valuable Global Brands Report, June 2019).
Notable products include Flipkart’s e-commerce site (No. 12), which increased its brand value by 14 percent to $4.7 billion, while Oyo’s unicorn hotel reservation site ($2.0 billion), Swiggy’s internet food ordering service ($1.6 billion) and Zomato’s internet restaurant marketplace ($1.0 billion) are newcomers to No. 30, No. 39 and No. 61.
Telecom supplier Jio is the fastest riser in the 2019 ranking, climbing one position to No. 9 with a brand value rise of 34 percent to $5.5 billion.
Its disruptive business model made Internet access accessible to many Indians who had earlier been unable to afford it, thus opening up access to digital platforms and services. Meanwhile, Vodafone ($2.5 billion) was No. 24’s top-ranking newcomer.
Digital and offline brands like D-Mart (No. 25, $2.4 billion) have been successful as a consequence of the increase of’ middle India;’ the increasing number of individuals in the country’s second, third and fourth-tier cities and towns that are changing the traditional urban-rural divide of India.
Increasingly, these earlier poorly served sections have access to a multitude of internet facilities, with Swiggy and Zomato construction on this change much of their development.
With an increasing selection of offers to purchase, Indian customers are increasingly more concerned with service quality than with whether a brand originates in India, as soon as it shows that it knows what it means to be Indian. Amazon’s choice to launch itself a year ago as India’s’ neighbourhood store’ reflects that understanding.
David Roth, CEO of The Store WPP EMEA and BrandZ’s Asia and Chairman, states: “As India bends its muscles on the world level, it faces enhanced macroeconomic headwinds coupled with rising worldwide trade tensions to generate a difficult atmosphere. Successful Indian brands adapt to these difficulties and recognize that longevity needs them to do more than just disrupt the status quo; long-term brand construction needs fresh, stable approaches.