TIARA Study Report on Celebrities as Human Brands was published by the Indian Institute of Human Brands (IIHB). The report was released by Indian Cricket team coach Ravi Shastri and Sandeep Goyal, the IIHB ‘s chief mentor in Mumbai.
With a TIARA score of 88.0.0, Amitabh Bachchan was voted as India’s Most Trusted In Bollywood, with a score of 86.8, Akshay Kumar was Most Trusted and Deepika Padukone topped the ladies with 82.8. With 63.2, Kapil Sharma led television and with 59.8, actress Kajol was the leader of women. With a TIARA rating of 86.0, MS Dhoni was the most trusted, while cricketer Mithali Raj was not far behind at 83.9. Indian captain Virat Kohli and his actress wife scored 70.1 to be the Most Trusted celebrity couple.
The TIARA Report is a comprehensive study of celebrities in India. TIARA is an acronym for Trust, Identity, Attractive, Respect, and Appeal. The study uses the study data to measure key celebrity measurements across 64 active attributes covering image, personality, and human factors; and a battery of confirmatory statements.
For the first time, this report provides a DNA analysis of almost every popular celebrity in the country. More significantly, our proprietary instruments allow cross-comparisons across celebrities, characteristics, demographics, cities, and more, Goyal said.
Ayushmann Khurrana is India’s most identifiable celebrity. A strong 88.5 is his empathy ranking. Vicky Kaushal is only a whisker behind with 88.0 in Bollywood, while Kareena Kapoor Khan is not far behind with 86.3. Riteish Deshmukh leads empathy on television with 68.5, while humourist Bharti Singh tops the ladies on television with 60.5. Rohit Sharma is the Most Named in Sports with 85.3, while Smriti Mandhana tops the women with 80.4. With 86.1, star couple Ranveer Singh and Deepika Padukone have the highest identification ranking.
Hardik Pandya, perhaps still suffering from the aftermath of his Karan Koffee, was said to be India’s most controversial by respondents. Meanwhile, it is said that Salman Khan and Kangana Ranaut are the most divisive people in Bollywood. Karan Johar and Malaika Arora lead the notorious TV station. In Sports, Virat Kohli and Sania Mirza lead on this negative trait, while Ranbir Kapoor and Alia Bhatt are seen as a couple as being most controversial.
With a whopping TIARA ranking of 90.7, Alia Bhatt is India’s Most Attractive. Hrithik Roshan leads beauty in Bollywood males with a score of 87.7, while Katrina Kaif tops the ladies with 86.0.0. Swwapnil Joshi and Divyanka Tripathi Dahiya are on television. Captain Virat Kohli and tennis player Sania Mirza have the highest scores in sports. As a couple, Virushka is at No.1 once again.