Apple, one of the premium brand, has secured the first rank among the most valuable brands worldwide. Brand Finance releases this research-based ranking every year. Tata Group achieved the first rank from the most valuable brands in India. Globally, Tata ranks 77th among most valuable Global Brands.
Apple Journey to Most Valuable Brand Globally
As per the latest Brand Finance Report of 2021, Apple has secured the first position among the most valuable brands globally. Apple saw a growth of 87% to achieve this rank. Currently, it stands strong with a total brand value of $263.4 billion.
The company defeated Amazon and Google to reach the top. As per the brand finance ranking report, Apple ranked first last time in 2016. Diversification among the business strategies of the company is the main reason behind this success.
Tim Cook brought few changes in the working of Apple. Earlier the company was mainly focused on iPhone based profit. Now, other digital services like App Store, iCloud, Apple Podcasts, Apple Music, Apple TV, and Apple Arcade helped Apple to grow more. App Store has earned a revenue of $64 billion in 2020.
Reinvention and transformation with time set Apple apart from other competitors. These innovative ideas made Apple the first US company to achieve a market cap of $2 trillion.
David Haigh, CEO of Brand Finance, commented: “Steve Jobs’ legacy continues to flow through Apple, with innovation built into the brand’s DNA. As Apple reclaims the title of the world’s most valuable brand from Amazon five years since it last held the top spot, we are witnessing it Think Different once again. From Mac to iPod, to iPhone, to iPad, to Apple Watch, to subscription services, to infinity and beyond.”
On the other hand, second rank holder Amazon saw a growth of 15% in its brand value to $254.2 billion. The retail giant benefitted a lot from the current worldwide lockdown.
Google who secured 3rd rank among most valuable brands worldwide saw a marginal growth of 1% in its brand value to $191.2 billion. Lack of diversification forced Google to stay back among its competitors. New Technologies Driven Tesla saw the fastest brand value growth with a whopping 158%
Tata Ranks First Among Indian most valuable Brand
If we talk about the most valuable brand in India then Tata continued its legacy. People trust Tata maximum in India. Its national appeal makes it one of the most loved and trusted brands among its competitors.
At the global level, Tata ranks 77th among the most valued brands globally with a market value of $21.3 billion. It improved its position from last year’s rank of 84.
Tata contributed $200 million for fighting against covid. Globally, Tata dominance is so powerful that other Indian brand lacks behind with a total value of $12.6 billion.
The brand includes a wide variety of products and services like IT services, Steel, Automotive, Consumer & Retail, Infrastructure, Financial Services, Aerospace & Defence, Tourism & Travel and Telecoms & Media.
Tata Consultancy Service is the main contributor to the market value of the Tata brand. TCS grew 11% to $14.9 billion this year. Recently Tata Consultancy Service left Reliance Industries behind to become the highest market capitalization organization in India.
The Tata group has an ambitious project of Super App to start this year. Under this initiative, Tata plans to bring different consumer brands like retail, health, IT, manufacturing, and telecom under one platform.
