- Apple has come to the top of Forbes’ annual list of the Most Valuable Brand in the World, which looked at the top 100 businesses from fiscal 2019.
- Overall the top 100 most popular brands were worth $2.54 trillion, up from last year’s $2.33 trillion. The US-based businesses make up over 50 of the top 100.
Forbes’ annual ranking of the World’s Most Valuable Brands that looks at the top 100 businesses from the fiscal year 2019 reveals that some of the biggest winners during the current COVID 19 pandemic have been top since last year’s end. Companies like Amazon, Netflix, and PayPal all show major brand equity gains since last year’s list, falling in line with e-commerce, streaming, and digital payment patterns.
Apple has come to the top of Forbes’ annual list of the Most Valuable Companies in the World, which looked at the top 100 businesses from fiscal 2019. Google’s $207.5 billion (an increase of 24 percent from the same time last year) and Microsoft’s $163 billion (an increase of 30 percent) were the first and second runners-up, respectively
Overall the top 100 most popular brands were worth $2.54 trillion, up from last year’s $2.33 trillion. The US-based businesses make up over 50 of the top 100. The tech sector was the most prominent in the 20-company rankings, led by 14 in financial services, 11 in auto, and 8 in retail.
“Companies including Amazon, Netflix, and PayPal all show substantial brand equity gains since last year’s list, falling in line with e-commerce, streaming, and digital payment patterns,” Forbes said Monday. Some immigrants are here too. “For example, brands such as Nintendo, Burger King, Hennessy, and AXA all found their way into the ranking while Philips, Hewlett Packard Enterprise, Nissan, and Kellogg’s were knocked off,” the list revealed. Within the annual rankings, some companies had significant changes.
Adidas went from 61st to 51st and jumped from 38th to 26th on Netflix. Several luxury brands have also undergone major improvements, with Chanel going from 79th to 52nd and Cartier moving from 64th to 56th. Many of the companies with the largest losses were traditional tech firms such as GE, HP Inc, and IBM, which saw overall shares drop by 14 percent, 12 percent and 10 percent respectively, the study showed.
“For example, brands such as Nintendo, Burger King, Hennessy, and AXA all found their way into the ranking while Philips, Hewlett Packard Enterprise, Nissan, and Kellogg’s were knocked off,” the list revealed.
Some luxury brands have also seen drastic shifts, with Chanel moving from 79th to 52nd and Cartier moving from 64th to 56th.
Many of the companies with the largest losses were traditional tech firms such as GE, HP Inc, and IBM, which saw overall shares drop by 14 percent, 12 percent, and 10 percent respectively, the study showed.
