Apple remains supreme, brand value crosses $200 billion - Next Big Brand
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Apple remains supreme, brand value crosses $200 billion

Amazon has dethroned all the major giants including Google and Apple (courtesy Arab News)
Pritish raj
Written by Pritish raj
[email protected] | Noida | Published on: June-20-2019 01:13 PM
  • Apple crosses the $200 billion thresholds.
  • Facebook’s value decreases by 6 percent.
  • Amazon registers 37 percent growth.

Forbes Magazine reported, tech giant Apple tops the list of most valued brands across the globe with a value of over $200 billion. Other names in the list include Samsung, McDonald’s, Google, and Toyota.

Know Brand Value

Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability.

1. Apple

Industry:- Technology

Value:- $205.5 Billion

Apple’s value has increased by 12 percent since last year. This is the first time a brand has crossed the $200 billion thresholds. Apple accounts revenue of $265.8 billion.

Apple's office

2. Google 

Industry:- Technology

Value:- $167.7 Billion

Google saw a mammoth growth in its value since last year with 27 percent. Revenue of Google is $136.2 Billion while it spent $6.4 billion on company advertising.

Google logo image source google search engine roundtable

3. Microsoft

Industry:- Technology

Value:- $125.3 Billion

Microsoft’s value grew by 20%  as compared to last year. The US-based tech giant spent around $1.6 billion on company advertising. Revenue of Microsoft currently stands at $110.2 Billion.

Source:- microsoft.com

4. Amazon

Industry:- Technology

Value:- $97 Billion

Amazon registered the highest increase in the list. Its value increased by 37 percent since last year. Company’s current revenue stands at $211.4 billion which is 3rd highest in the list.

Amazon logo source bgr

Amazon logo source bgr

5. Facebook

Industry:- Technology

Value:- $88.9 billion.

Facebook saw a negative impact on its value since last year and it decreased by 6 percent. Its current revenue is $48.8 billion while the company spent $1.1 billion on its advertising.

Mark Zuckerberg - NextBigBrand

Image Credit – thepitcher.org

6. Coca-Cola

Industry:- Beverages

Value:- $59.2 Billion

Non-Alcoholic beverage giant Coca-Cola saw an increase of 3 percent in its value. The company’s revenue is $23.8 billion.

7. Samsung

Industry:- Technology

Value:- $53.1 Billion

Electronics Appliance giant recorded notable growth in its brand value by 11 percent. The revenue of the company was calculated to be $221.6 billion only behind Apple in the list.

8. Disney

Industry:- Entertainment

Value:- $52.2 Billion

Disney spent $2.8 billion on its advertising hence increasing its brand value by 10 percent since last year.

9. Toyota

Industry:- Automotive

Value:- $44.6 Billion

Only Automotive giant on the list, Toyota’s brand value remains the same as of last year. Its revenue was calculated to be $190.8 billion.

10. McDonald’s

Industry:- Food

Value:- $43.8 Billion

McDonald’s saw a 6 percent growth in the value and records revenue of $96.1 billion while spending $389 million on advertising.

About the author

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career.
Highly enthusiastic about brands and startups, he aims to be a travel content creator.

9113327413 | A-73, Hackerspace, Noida sector- 2 Noida UP 201301

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