- Apple crosses the $200 billion thresholds.
- Facebook’s value decreases by 6 percent.
- Amazon registers 37 percent growth.
Forbes Magazine reported, tech giant Apple tops the list of most valued brands across the globe with a value of over $200 billion. Other names in the list include Samsung, McDonald’s, Google, and Toyota.
Know Brand Value
Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability.
1. Apple
Industry:- Technology
Value:- $205.5 Billion
Apple’s value has increased by 12 percent since last year. This is the first time a brand has crossed the $200 billion thresholds. Apple accounts revenue of $265.8 billion.
2. Google
Industry:- Technology
Value:- $167.7 Billion
Google saw a mammoth growth in its value since last year with 27 percent. Revenue of Google is $136.2 Billion while it spent $6.4 billion on company advertising.
3. Microsoft
Industry:- Technology
Value:- $125.3 Billion
Microsoft’s value grew by 20% as compared to last year. The US-based tech giant spent around $1.6 billion on company advertising. Revenue of Microsoft currently stands at $110.2 Billion.
4. Amazon
Industry:- Technology
Value:- $97 Billion
Amazon registered the highest increase in the list. Its value increased by 37 percent since last year. Company’s current revenue stands at $211.4 billion which is 3rd highest in the list.
5. Facebook
Industry:- Technology
Value:- $88.9 billion.
Facebook saw a negative impact on its value since last year and it decreased by 6 percent. Its current revenue is $48.8 billion while the company spent $1.1 billion on its advertising.
6. Coca-Cola
Industry:- Beverages
Value:- $59.2 Billion
Non-Alcoholic beverage giant Coca-Cola saw an increase of 3 percent in its value. The company’s revenue is $23.8 billion.
7. Samsung
Industry:- Technology
Value:- $53.1 Billion
Electronics Appliance giant recorded notable growth in its brand value by 11 percent. The revenue of the company was calculated to be $221.6 billion only behind Apple in the list.
8. Disney
Industry:- Entertainment
Value:- $52.2 Billion
Disney spent $2.8 billion on its advertising hence increasing its brand value by 10 percent since last year.
9. Toyota
Industry:- Automotive
Value:- $44.6 Billion
Only Automotive giant on the list, Toyota’s brand value remains the same as of last year. Its revenue was calculated to be $190.8 billion.
10. McDonald’s
Industry:- Food
Value:- $43.8 Billion
McDonald’s saw a 6 percent growth in the value and records revenue of $96.1 billion while spending $389 million on advertising.
