For businesses and their growth, the brand value can be a huge factor, also affecting customer decisions with it.
Interbrand, a brand consulting company, listed the brand of the world to see which in 2019 was the most significant. The results were published in October.
They did this by looking at three key variables-brand popularity at the moment-in other words, how strong the brand’s image is all over the world; what value the brand brings to the business itself; and what ambitions the brand has for the future.
The firm then measured “the overall financial return to the investors of an enterprise, or its economic benefit,” as well as “the brand’s ability to create loyalty and thus sustained demand and income for the future.” Companies in tech stood out, such as Apple, Google, and Amazon, while Spotify and Harley Davidson came out with less market support.
Facebook dropped out of the top 10-14 and sportswear giant Nike came in 16th.
Here is the list of Top 10-
- Apple (Brand Value- $234.2 Billion)– Tech giant Apple was the biggest brand in the world. The tech giant nabbed the top spot with a market cap of about $1.2 trillion, beating Google with a whole Coca-Cola and more in terms of brand equity. It grew by 9 percent last year, through differentiation, governance, and engagement,
- Google (Brand Value- $167.7 Billion)– Google was beaten to the top spot but clearly showed its supremacy among the household names of the world, as it had the second-highest brand strength. His parent company, Alphabet, has a $932 billion market cap. The brand’s Google grew by 8%. For example, it featured presence and significance, but also reactivity.
- Amazon (Brand Value- $125 Billion)– The company of Jeff Bezos is one of the largest brands in the world. Amazon’s market cap is $885.3 billion, and its strengths have been responsiveness, importance, and visibility, as the company has risen 24 percent over the past year.
- Microsoft (Brand Value- $108 Billion)– Microsoft is one of the world’s leading brands, one of the top five tech companies, with a market cap of $1.2 trillion. Because of its transparency, importance, and responsiveness, the reputation has improved significantly this year by 17 percent.
- Coca-Cola (Brand Value- $63.4 Billion)- In reality, the brand value of Coca-Cola has decreased by 4 percent in the last year and has been doing so since 2014. Nonetheless, it sits at number 5, demonstrating the brand’s strength— led by presence, authenticity, and dedication.
- Samsung (Brand Value- $61 Billion)-Samsung the Korean giant, one of the world’s leading technology giants. In the past year, its brand has grown by 2 percent. It has been shown to be sensitive, appropriate and authentic.
- Toyota (Brand Value- $56.2 Billion)- The market cap of the Japanese carmaker is about $229 billion. His brand has grown by 5 percent over the last year. Interbrand based on relevance, authenticity
- Mercedes Benz (Brand Value- $50.8 Billion)- Daimler Mercedes-Benz, it is owned by Daimler, is not autonomous in itself. Thanks to its engagement, importance, and sensitivity, its brand value increased by 5 percent.
- McDonald’s (Brand Value- $44.53 Billion)- McDonald’s, which has a market cap of $148 billion, has steadily increased its brand value since 2003 and has risen by 4 percent in the last year. The strengths of Interbrand were dedication, distinction, and presence. It could still expand with the introduction of a plant-based burger with Beyond Meat.
- Disney (Brand Value- $44.3 Billion)- Disney’s market cap is about $265 billion, and with the introduction of the new streaming service Disney+, the company will only become stronger. Interbrand found that it was distinction, engagement, and personality that were its brand strengths. According to Interbrand, after a monumental year in movies with “The Lion King,” “Toy Story 4” and “Avengers Endgame,” it’s brand value has risen by 11 percent in the past year.
You can access the whole list here.
