- Facebook announced Avinash Pant is appointed as marketing director for its India operations who was working with Red Bull India as Marketing Director.
- The newly created role has the mandate to drive the consumer marketing efforts of the company across the app family including Facebook, Instagram, and WhatsApp. He is to report to Ajit Mohan, Facebook India’s vice president, and managing director.
On Friday Facebook announced Avinash Pant is appointed as marketing director for its India operations. The newly created role has the mandate to drive the consumer marketing efforts of the company across the app family including Facebook, Instagram, and WhatsApp. He is to report to Ajit Mohan, Facebook India’s vice president, and managing director.
Pant’s appointment comes a year after Facebook announced a new leadership structure in India taking operations to the company under Ajit Mohan, reporting directly to its Menlo Park headquarters.
“Consumer marketing is a new strategic focus area for Facebook and one where we are going to radically increase our investment in direct communication to consumers. Avinash is one of the country’s best marketers, and I’m delighted that he’s joining us on this exciting charter to form the voice of Facebook’s app family in India, “Mohan said.
In his previous stint with energy drink giant Red Bull, as the country’s marketing director, Pant’s job was to build the brand particularly among the youth through partnerships and content related to sp
Pant has collaborated with consumer brands such as Adidas, Coca-Cola, and The Walt Disney Company, with 22 years of experience spanning brand categories. He is an alumnus of the prestigious Indian Institute of Management, Ahmedabad and Delhi College of Engineering.
Over the last few months, Facebook has hired key roles across Twitter, Instagram, and WhatsApp across multiple functions such as marketing, distribution, alliances, and regulation.
Facebook has launched a number of India-focused initiatives over the past year, such as’ Boost with Facebook’ and the’ VC Brand Incubator Program,’ aimed at accelerating SMB growth. Facebook also made its first minority investment in a company in 2019, Meesho, a social-commerce venture that empowers first-time entrepreneurs, particularly women in small cities.
The organization also announced a tie-up with the Common Services Center (CSC) of the Government of India to provide more than 25,000 women in 3,000 villages across the country with tools and training. Facebook also bagged digital rights in the International Cricket Council (ICC) western Indian subcontinent about the content relationship.
