- Bajaj has said that at its release in January 2020, they will announce the price of the electric Chetak E-Scooter.
- Bajaj has become the first popular Indian motorcycle brand to enter electric space and, with its new Urbanite Model, returns to the scooter segment at the same time. The Chetak is the first product from this brand-after nearly 14 years, the nameplate returns.
Bajaj has become the first popular Indian motorcycle brand to enter electric space and, with its new Urbanite Model, returns to the scooter segment at the same time. The Chetak is the first product from this brand-after nearly 14 years, the nameplate returns.
Production started on September 25, 2019, for the scooter. Bajaj has said that at its release in January 2020, they will announce the price of the Chetak E-Scooter.
This will be positioned as a premium product and Rajiv Bajaj, MD, Bajaj Auto was quoted at the event saying, “I’m hesitating to call it an aggressive price, but we’re going to price it attractively. It won’t be as high as 1.5 lakh.” After Pune, Bajaj will move on to Bengaluru as the company will study market response before moving on to other cities. Bajaj must stick to the Chetak E-scooters’ existing network. The scooter is also eligible for a subsidy from FAME II.
In order to focus on motorcycles, Bajaj stopped producing conventional scooters around 2009. The new Chetak will be available in two variants, offering a range of 85 km and 95 km. There is huge potential for scooters and three-wheelers in the electric space, according to Rajiv Bajaj, managing director of Bajaj Auto.
“The biggest hurdle (for electric mobility) is the conflicting concept in manufacturers ‘ minds because they make money from petrol and diesel vehicles. Our greater advantage is the fact that Bajaj doesn’t sell scooters. Because there is no conflict of interest, we continue from here. You don’t make money from day one if you enter a new market. From day one, the cost will not be viable, “added Bajaj
In January in Pune, the business will start selling the electric scooter and expand to Bangalore later. The subsequent expansion in these two cities will depend on demand. The motorcycle will be purchased from the company’s Pro Biking dealerships from which the KTM superbike will also be available.
Bajaj has embraced the Chetak’s elegant and retro style. Contemporary multi-spoken alloy wheels contrast the curvy side panels and a wide front apron. The face looks like the Yamaha Fascino, but the electric Chetak features all-around LED lighting, with a neat LED DRL outlining the headlight shape.
Bajaj commemorated this launch today in connected news with the Chetak Electric Yatra in New Delhi. Participants in this ride will take 20 Chetaks across north and west India to travel around 3,000 kilometers and finish the ride in Pune, Maharashtra.
The reduction in corporate tax will provide the company with an additional room of 450-500 crore, which will be used to absorb some of the electric scooter development and manufacturing costs.