A three-year contract for Team India’s kit sponsorship was signed by the Board of Control for Cricket in India ( BCCI) and MPL. The deal is from November 2020 until December 2023, and over the three-year period, the board will receive Rs 65 lakh per game.
Speaking to ANI, a member of the board of the Apex Council confirmed the development and clarified the specifics of the new MPL kit contract.
Yes, we have signed an agreement with MPL that is effective from November 2020 until December 2023. The amount of sponsorship for the kit is Rs 65 lakh per match and for the three-year period merchandising is Rs 3 crore per year. With that royalty, the member of the Apex Council said, “the number of net sales per season will be 10 percent.”
After it became clear that Nike was not interested in extending the current contract and wanted a deduction with an eye on the global effects of the pandemic, there were quite a few debates about the kit sponsorship. After talks with Nike, BCCI agreed to go ahead and call for new bids.
The Australia series, which begins on November 27 with the first ODI at the Sydney Cricket Ground, is India’s first tour in the post-coronavirus period. A few days ago, the Indian squads were selected for the same and the test specialists have already arrived in the UAE along with the coaching staff as the BCCI agreed that after the Indian Premier League ends on November 10, the team will depart for Australia directly from Dubai.
Our vision via MPL Sports Cricket Gear is to become a fantastic product of cricketing equipment and a brand that catches and develops the minds of young cricketing fans along with their journey from being a cricketing fan to a product consumer to a person who advocates our equipment brand, “a source said.”
Two IPL franchises (KKR and RCB), a CPL franchise (TKR), and the cricket boards of Ireland and the UAE are currently affiliated with the MPL.
Recently, the Indian Premier League 2020 has broken both its previous audience and ad volume records. Dream11 IPL ‘s viewing minutes have increased by 15 percent in the opening week, as reported in BARC and Nielsen’s latest survey, compared to 2019, which is 60.6 billion viewing minutes across 7 matches & 21 channels in 2020.
The opening match with Mumbai India The matches from Day 1 to Day 7 continued to gain more than 34 million views, watched by more than 100 million match-on-match viewers. It was watched live by 1 out of 3 viewers.
According to financial consultant Duff & Phelps, the league’s revenue more than doubled from $3.2 billion in 2014 to $6.8 billion in 2019. In terms of INR, the IPL ecosystem is worth Rs 47,500 crore, with its brand value of 13.5 percent in the tournament’s last edition (2019).
