Branding is a fascinating concept that leaves many people scratching their heads. Many of us are already aware that a brand is more than just its logo. It’s an idea, a feeling, a thought, an anecdote, a character, an experience. If you Google the definition by any chance, you’re going to end up with a various range of answers. Branding is the marketing method of actively moulding your brand from the name, symbol, and design simply identifiable to a company, giving your brand an advantage in an increasingly competitive marketplace. That’s the primary definition. However, there is so much more that goes into it. Before we start talking about the five best branding books, what is a brand?
In simple terms, a brand is what you stand for. It’s the greater idea that a product, service, or company attains for its customers’ minds and its employees, the media, and investors. Apple is one of the best examples. It holds simple, intuitive design kind —and people value that. They keep purchasing Apple products, and they’ve adapted to pay a premium price for them.
Top 5 Brand Books to Learn Branding
Here’s a list of top 5 books one should read about branding.
- Building a StoryBrand: Clarify Your Message So Customers Will Listen
- Branding: In Five and a Half Steps
- The Brand Gap
- The 22 Immutable Laws of Branding
- How to Launch a Brand: Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Author: Donald Miller
Why should you read this book? In this book, the New York Times best-selling writer Donald Miller describes the key components of powerful stories. The goal is to help you remodel the way you communicate about who you are, what you actually do, and the unique value you bring to your consumers and others.
The author’s method helps you see the seven universal story points all humans react to, the reason customers make purchases, how to create a simple brand communication or message, and how to create effective messaging for your digital presence.
Branding: In Five and a Half Steps
Author: Michael Johnson
Why should you read this book? In this book, you’ll discover how to create a strong brand using “contemporary brand identities as prototypes.” The author is one of the world’s leading graphic designers and brand consultants, supporting many companies re-brand such as Virgin Atlantic.
The author “strips down” brands into their basic elements to show us why we choose one product or service over another.
Using case studies, he shows how little definite influences make a great difference and explains how secret elements can create a successful brand. Including more than 1,000 vibrant designs, the book explores the manner needed for creating simple yet compelling brands.
The Brand Gap
Penned by the incredible Marty Neumeier, The Brand Gap: How to Bridge the Distance Between Business Strategy and Design first arrived in the market in 2005. The book continues relevant to this day, offering a uniquely unified theory of how brand-building should function in a modern atmosphere. While most books on branding take either a particularly creative or strategy approach, Neumeier’s strategy permits you to explore both avenues.
Neumeier covers things like using design to magnify customer experience and maintaining brands from the inside out. There are tons of excellent ideas and motivation in a book that is easy to read – even for people who don’t have a lot of spare time in their day for reading.
The 22 Immutable Laws of Branding
This fantastic book has become a marketing classic, finished with new designs, commentary, and so much more. The 22 immutable laws of branding is among the top must-read books on branding, and it now arrives with extra guidance on topics like internet branding too.
One of the numerous easy-to-follow and available best books on branding on the market today, this book by Laura Ries and Al Ries strives to give everyone the tools they need to generate a powerful identity in the competing world.
There are anecdotes to discover from the authors, as well as studies about some of the most popular brands in the world, including Heineken and Rolex. If you need an insight into the actions involved in making your appearance on the web or offline, the 22 immutable laws of branding have got you treated. Step by step directions guides you through some of the best branding tactics in the world.
How to Launch a Brand: Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity
Author: Fabian Geyrhalter
Why should you read this book? In this book, you’ll read how to build a brand from the ground up from building a brand platform to creating the different branding touchpoints.
This book will reveal to you the importance of design as it links to the success by your brand. This book will guide you on how to launch your brand by design with practical lessons on how to make the “correct” branding decisions along the way from the ideation phase to the harsh truths of a real and substantial brand.
The author breaks down the important points of planning for a brand launch with expert insights based on two decades of professional experience remodelling new product and service ventures.
The Best Books on Branding
This list outlines just a handful of some of the best books on branding available today. As the brand panorama remains to grow and new experts join the series, there’s no doubt the top books on branding will continue to evolve. Make sure you keep an eye on the bestseller list to keep adding any of these or new to your collection. Don’t forget; you can also increase your branding knowledge right here by checking out some of the brand insights and industry news available.
