Those days are gone when fashion lovers used to buy any apparel or accessories of their favorite brands. Recently, there is a unique fashion trend among the youth and fashionistas. They want to buy customized apparel and accessories. They love to wear or carry the items having trending dialogues, slogans, pictures, or movie posters. There are plenty of startups that are providing such products to their customers.
Among those brands, Beyoung has become quite popular due to its latest fashion trends in apparel and other accessories. It is a fashion e-commerce brand that started its journey in 2018 dealing in apparel and accessories across India.
Growth of Beyoung
Beyoung Folks Private Limited has only one motive from the beginning: satisfying the Indian youths’ demands with the latest fashionable products. In the current fashionable world, it is not enough to provide better products and services. If your product is not appealing to the audience, quality and service will be useless.
Beyoung came up with an idea to look at things from the customer’s point of view. And it helped the startup to grow. The firm did deep research about what its targeted audience wants. Then, it started designing the products as per the requirements.
Beyoung’s frequent launch of a new trend, style, and collections makes it a more demanding firm among its competitors. The startup has shown promising growth within three years.
The startup also understood the value of social media platforms. That is why it focussed more on social media channels like Facebook, and Instagram to connect with the youth.
Beyoung’s Instagram page has a huge fan base of 74k+ subscribers. On Facebook also, the startup has attracted over 31k+ users. It is one of the finest e-commerce fashion start-ups in India.
What does Co-Founder say about Beyoung?
Shivam Soni is the CEO and co-founder of Beyoung. He belongs to a business family. From the beginning, he wanted to do business. Soni co-founded Beyoung due to two major reasons. First, it was his childhood dream to start his own business. Second, he wanted to provide employment opportunities for the young generation.
Shivani Soni, sister of Shivam helped her to start the Beyoung journey due to her background in designing field. She designed many products including apparel and accessories.
In a discussion with YourStory, Shivam talked about the targeted audience. He said:
“BeYoung mainly targets people aged between 16 and 45 years. It majorly focuses on plus-sized clothing and makes customised products. As part of this, the startup allows users to submit their designs and custom make their t-shirts.”
People questioned Shivam’s decision to have a startup based in Udaipur. They even thought that the startup will fail due to its location. But, Shivam proved everyone wrong. Currently, he has 75 members in his Beyoung team.
Talking further about the employees and his decision to start entrepreneur journey from his home town, Shivam said:
“Talents from most of the Tier III cities migrate to Tier I for job opportunities. Apart from this, I feel very homesick and did not want to leave my home. So, I decided to build opportunities that will allow us to stay in our hometown and also retain talent. Now, BeYoung has people from IITs and IIMs working from Udaipur.”
Shivam claims that his startup completes 40000 transactions per month with monthly revenue of Rs 2.85 crore.
Talking about the future goals, he said:
“We are projecting revenue of over Rs 125 crore by March 2023, and Rs 300 crore by the end of March 2024.“
