• About
  • Contact
Wednesday, May 18, 2022
  • Login
Next Big Brand
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail
No Result
View All Result
Next Big Brand

Bhuvan Bam- A Digital Celebrity Who Is Loved By Brands & Audience Equally

Pritish raj by Pritish raj
October 20, 2020
in Insight, Interviews
Reading Time: 3 mins read
A A
0
bhuvan bam

bhuvan bam

BB Ki Vines (Bhuvan Bam Ki Vines) channel began in 2015 and has 19.4 million subscribers. BB Ki Vines’ Facebook page has nine to 10 million unique page views a week.

But Bhuvan has diversified his content, unlike his YouTube competitors. He is also establishing himself as a singer, actor, and an interviewer, in addition to funny videos. Last month, he also collaborated with international YouTube star Lilly Singh. Last year, he acted in a short film called Plus Minus with Divya Dutta, and recently bagged a Filmfare award for the same.

WhatsApp Image 2020 10 15 at 12.22.02

Bhuvan has a journey worth documenting and in order to look at his association with brands, we decided to catch up with his friend, manager, and entrepreneur Rohit Raj. Here is the excerpt from our conversation-

NBB – What are the brands Bhuvan is associated with currently?

Rohit Raj – Currently, We are working with a handful of brands as we have to maintain a balance between organic content and branded content. Few brands which we are promoting is Myntra as the festive season is coming and Faboom as IPL is going on. We expect a few more announcements following up on these brands. Bhuvan is the only digital celebrity endorsing a fantasy app apart from cricketers.

NBB – We have mostly seen Movie stars doing such brand endorsements. Why do think brands are on boarding Bhuvan?

Rohit Raj – Bhuvan and I were very particular about the fact that we don’t want an influencer tag. 3 years back, We started promoting MIVI and we are associated with them till now. Movie stars shoot for brands and their job is done. We on the contrary provide a total creative solution to the brand. Along with the celebrity face of Bhuvan, We provide the media reach of our YouTube, Instagram and we produce the endorsement videos also where I produce the films, and Bhuvan scripts all of it. Brands love to work with us as they get a lot of different outcomes in less investment as compared to Bollywood stars.

NBB – As one of the first digital celebrity of India, How do you make sure you are sending a right message to your audience out there?

Rohit Raj – We brainstorm a lot. We go through every pitch and make sure we don’t endorse any negative emotion. We exist because of the audience and we can’t play with their sentiments. We say no if we see anything negative coming out of any pitch.

We asked Faboom, one of the brands endorsed by Bhuvan Bam.

NBB – How did you decide to onboard Bhuvan for Faboom as he is the first Non-Gaming celeb to be associated with a Fantasy app?

Pratik Kumar, Co-Founder, Faboom – Bhuvan Bam is hugely popular amongst youth across India and the majority of fantasy users are young people who like to spend most of their time on YouTube, Instagram, and other social media platforms. These youngsters are fantasy sports audiences and as a sports fantasy platform, we constantly want to reach the right target audience.  We have always admired BB for doing things differently and disrupting the content space in a huge way and associating with him during this IPL season makes him the right choice for Faboom.

Midhula Devabhaktuni, Co-Founder & CMO, Mivi said, “Bhuvan Bam is a singer, comedian, YouTube megastar, and a youth icon, in Bhuvan we have found a partner who exemplifies our commitment to solving the problems of durability and performance without sacrificing on product design and aesthetics.

If we look closely at the rise of Bhuvan Bam, this story tells us that Bhuvan is not just a YouTuber or a Digital celebrity. He is an inspiration, an icon for the youth of India who wants to be part of the Digital takeover.

Previous Post

Future Group Lost Rs 7,000 Cr in 3-4 months of COVID: Kishore Biyani

Next Post

After Big Basket, Tata Group Is Eyeing B2B Marketplace IndiaMart

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

20220504 182358 0000
Insight

B2B Brands Future And Startups Growth In India

May 4, 2022
HUL Brands Valuation- Next Big Brand
Insight

HUL Crosses ₹50,000 Crore Turnover, First Pure FMCG Company To Hit Milestone

April 28, 2022
Indian FMCG Brands- Next Big Brand
Insight

Small Brands Making Big Impact In India : CAIT Report 2022

April 19, 2022
Sameer Nigam PhonePe CEO
Insight

PhonePe Crosses 100 Million Transactions In A Single Day

April 13, 2022
D2c Brands in India
Industries

D2C Brands Future in India

April 12, 2022
Shreevar Kheruka Borosil
Industries

How Borosil Went From 12 Years of Losses to a Rs 600+ Crore Brand – Success Story

April 8, 2022
Next Post
WhatsApp Image 2020 10 15 at 19.23.36

After Big Basket, Tata Group Is Eyeing B2B Marketplace IndiaMart

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

BROWSE BY TOPICS

Acquiring amazon Apple brand story BYJU Ravindran Byjus byjus news byjus the learning app Cryptocurrency Edtech Startups Elon Musk facebook fintech news Flipkart funding Good Glamm Group google Indian OTT Platforms Indian Unicorn Indian Unicorns Indian Unicorns of 2021 Mukesh Ambani Netflix NFT NFT Collection Non Fungible Tokens OYO Paytm Reliance Retail Startup Acquisition Startup IPO startup news india Startups startups in india Swiggy Tiktok TikTok India Twitter Unicorns of 2022 Unicorns of India Unicorn Startups Upgrad YouTube Zomato Zomato App

Instagram

Follow Me!

Recent News

  • PhonePe To Acquire WealthDesk For Around $50 Million & OpenQ For Nearly $25 Million
  • D2C Sampling Startup Smytten Raises Rs 100 Crore in Pre-Series B Led By Fireside Ventures
  • Jack Ma Exits Paytm Mall, Sells 43% For Rs 42 Crore Valuation Down To Rs 100 Crore

Latest News

Sameer Nigam PhonePe CEO

PhonePe To Acquire WealthDesk For Around $50 Million & OpenQ For Nearly $25 Million

May 18, 2022
Smytten Founders

D2C Sampling Startup Smytten Raises Rs 100 Crore in Pre-Series B Led By Fireside Ventures

May 17, 2022
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail

© 2019 NBB. All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.