• About
  • Contact
Monday, June 27, 2022
  • Login
Next Big Brand
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail
No Result
View All Result
Next Big Brand

Brands Playing It Safe After Deepika Padukone Visits JNU

Pritish raj by Pritish raj
January 13, 2020
in News
Reading Time: 2 mins read
A A
0
Deepika Padukone Brands- Next Big Brand

Deepika Padukone Brands- Next Big Bran

  • Brands are playing it safe for Deepika Padukone after she visited the highly controversial JNU which is claimed to be highly risky.

Leading brands are playing it safely on Deepika Padukone, the highest-paid actress in the country, after being in solidarity with students at Jawaharlal Nehru University (JNU) assaulted by masked people on campus with sledgehammers, iron rods and rocks.

While some advertisers have said that they are decreasing the exposure of ads featuring her in the short term, celebrities managers say that potential sponsorship deals are likely to see provisions factoring in the risks associated with celebrities taking political positions that might cause revengeful administrations.

“Typically, companies like to play safe and are wary of any controversy,” said Shashi Sinha, IPG Mediabrands ‘ chief executive, who represents Coca-Cola and Amazon among others.

Padukone visited Delhi’s JNU campus on January 7, three days ahead of her film Chhapaak’s release, about a survivor of an acid attack.

Photos and videos showing her standing behind injured JNU Students ‘ Union president Aishe Ghosh went viral, sparking widespread support messages exalting her courage and backlash from ministers, right-wing trolls and others.

In two days, Chhapaak’s net box office collection stood at Rs 11.67 crore amid boycott calls. Its collection on Friday was Rs 4.77 crore, coming up on Saturday to Rs 6.90 crore. Early estimates put the figure on Sunday close to the crore of Rs 9. The film’s total production cost is less than Rs 40 crore. “A mid-size brand has asked us to delay advertisements that star Deepika for about two weeks. Hopefully, by then the dispute would have cooled, “a media buying agency executive said.
According to a celebrity brand endorsement survey by TAM Media Research, she was on television for almost 11 hours per day in 2019. She is taught to charge Rs 10 Crore for a film and Rs 8 crore for endorsements.

“I think brands aren’t going back from the latest Deepika debacle. She believed in and stood by, everything. Although brands prefer an apolitical stance, celebrities with a point of view should be free to express it, “said Vinita Bangard, CEO of Krossover Entertainment, who has worked on brand deals with Shah Rukh Khan and Priyanka Chopra.” I don’t think there will be a brand backlash for celebrities who have spoken their views, “said Atul Kasbekar, CEO of Bling Entertainment.

Sandeep Goyal, chief mentor, Indian Institute of Human Brands (IIHB), said the episode will be forgotten in a couple of weeks’ time.

A top celebrity management company head said: “We’re asking our celebrity clients the pros and cons of speaking out on political issues. While it’s completely their personal choice, either way, they can snowball into sensitive issues.” “So they don’t really need to think about their current endorsement brands, “he said. “Nonetheless, if the JNU visit is the first step in a run-up to’ retirement’ from leading roles in a few years or earlier and she wants to build a person who can open the door to politics and public life, then JNU is an interesting twist for Brand Deepika.

Previous Post

Global Sales of Tata Motors Drop To 3% in December

Next Post

Avenue Supermart Q3 net profit jumps 53% to Rs 394 crore

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

20220627 152251 0000
News

Proptech Startup PropShare Raises $47 Million Led by WestBridge Capital

June 27, 2022
images 9 17
Cryptocurrency

Christiano Ronaldo and Binance Announce NFT Partnership

June 24, 2022
Khaby Lame Tiktoker
Creators

Khaby Lame Becomes World’s Most Popular TikToker

June 24, 2022
Pine Labs Founder
News

Merchant Platform Pine Labs Acquires Fintech Infra Startup Setu for $70-75 Million

June 23, 2022
Ebay KO
Cryptocurrency

eBay Acquires NFT Marketplace KnownOrigin For An Undisclosed Sum

June 23, 2022
Cashify Founders
News

Cashify Raises $90 Million in Series E Round Led By NewQuest & Prosus

June 23, 2022
Next Post
DMart Store Avenue Supermart Profit

Avenue Supermart Q3 net profit jumps 53% to Rs 394 crore

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

BROWSE BY TOPICS

Acquiring amazon Apple Brands brand story Byjus byjus news byjus the learning app Cryptocurrency Edtech Startups Elon Musk facebook fintech news Flipkart funding google Indian Crypto Startups Indian OTT Platforms Indian Unicorn Indian Unicorns Indian Unicorns of 2021 Netflix NFT NFT Collection NFT India Non Fungible Tokens Ola OYO Paytm Reliance Retail Startup Acquisition Startup IPO startup news india startups in india Swiggy Tiktok TikTok India Twitter Unicorns of 2022 Unicorns of India Unicorn Startups Upgrad WazirX YouTube Zomato
check more news on that pages youtube converter, filme online 2022, filme porno mature, porno amatoriale, nxnxx.org, https://xvideosxnxx.org, https://xoxporn.net

Instagram

Follow Me!

Recent News

  • Proptech Startup PropShare Raises $47 Million Led by WestBridge Capital
  • Christiano Ronaldo and Binance Announce NFT Partnership
  • Khaby Lame Becomes World’s Most Popular TikToker

Latest News

20220627 152251 0000

Proptech Startup PropShare Raises $47 Million Led by WestBridge Capital

June 27, 2022
images 9 17

Christiano Ronaldo and Binance Announce NFT Partnership

June 24, 2022
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail

© 2019 NBB. All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.