In spite of a starting price of 4.73 lakh INR, Honda Brio failed to become a viable entry-level car in India. Since its launch in 2011, only 97,000 units of this car were sold across India. Though the Brio had a very distinctive look, the car did not impress many consumers, who turned to other auto brands to find entry-level cars to suit their needs. With these low sales in mind, Honda has announced that it plans to discontinue the product of Brio in India. They also do not plan to bring the next generation of Brio to India due to this reason.
Changing consumer tastes also play a role
Consumer tastes when it comes to the auto industry have changed in the last few years. We recently talked about now Renault made Indian consumers prefer SUV hybrids over sedan in this article. However, this is not the only change in the market. Most Indians now prefer sedans over hatchbacks due to growing family needs and sleeker designs. Knowing this, Honda has announced that they plan to make the Amaze function as their entry-level car in India. However, other smaller Honda cars like Jazz and WR-V will still be available.
According to officials at Honda, this preference for sedans is natural and was expected to be a part of the market evolution 6-7 years ago. However, as Indians have a slower turnaround time for purchasing new cars, this change took place at a slower rate than they expected.
How is the Honda Amaze performing in the Indian Market?
Honda Amaze has managed to grab a good part of the Indian market. With the newest variant of this car launched in May 2018, its sales crossed the 63,000 marks in India in just seven months after the release. This car’s monthly average sales are estimated to be 7,800 units. Priced at 6.31 Lakhs INR for its most basic model, this car is one that is quite popular amongst Indians and shows no signs of stopping.
People believe that the balanced design of the Honda Amaze is what makes consumers like it so much. The daytime running lights, as well as the 15 inch alloy wheels, make this car stand out from a visual perspective. The car also offers diesel and petrol engine variants. The petrol engine has 4 cylinders and a capacity of 1.2 liters. It also makes 110 Nm of peak torque and 89 bhp. On the other hand, the diesel engine has a capacity of 1.5 liters. It makes 99 bhp as well as 200 Nm torque. There is also an automatic CVT variant for the diesel engine which makes 160 Nm torque and 78 bhp. The car also comes with a start/stop button, which is quite fashionable these days. It also has automatic climate control and a 7-inch touch screen infotainment system in some of its high-end models. There are also AC vents in the rear of the car, which makes it ideal for the hot Indian summer.