- Cadbury spent more than £1million on its new logo change in 50 years which is heavily criticized for looking similar to the previous one.
Cadbury has spent over £1million on a new design that also looks like the previous one.
The much-loved British chocolate manufacturer has dug some of the terms thickness and re-molded its tilt slightly.
Its creator said this ‘replaces humanity’ in the signature that has been going unchanged for 50 years. But critics say this is all a fudge.
Cadbury logo will change for the first time in 50 years from next month, but the revamped logo will not reach the UK until 2021
Critics have panned a new logo for looking very similar to the old one given the price Cadbury also plans to change the glass and a half full logo to indicate that milk is poured into a chocolate slice, rather than i.
PR expert Mark Borkowski told The Sun that the re-brand could easily have cost £1million, via the agency Bulletproof.
But, he said, the national favorite was right to keep the changes discreet so as not to alienate clients.
From next month, Cadbury will carry out the latest logo in Australia but it will not hit the UK until 2021.
‘The revitalization of the Cadbury wordmark took inspiration from the hand of founder John Cadbury himself to create a more modern beautifully designed signature,’ they said.
Since 1921, Cadbury has used director William Cadbury’s signature but not stamped it on chocolate bars until 1960.
Cadbury was founded in 1824 by John Cadbury in Birmingham, England who sold tea, coffee, and chocolate. Cadbury and his brother Benjamin founded the business and his sons Richard and George followed.
George built the estate of Bournville, a model village designed to improve living conditions for the employees at the business. Introduced in 1905, the organic milk chocolate used a higher proportion of milk inside the recipe compared to rival products. In 1914 the chocolate was the best-selling commodity for the company. For most of the nineteenth and twentieth centuries, Cadbury was, alongside Rowntree’s and Fry’s, the big three British confectionery manufacturers.
Cadbury is a brand that is known to be popular among all age groups and is fairly recognized in India. Let’s see how logo change works for the brand.