Edtech startup Camp K12 has confirmed on Thursday that it has collected $12 million in the latest financial event led by Matrix and Elevation Capital. The coding platform targets 5 to 18 years of age students to teach coding, English, and logical reasoning.
Camp K12’s Series A Funding Round Details
Coding startup Camp K12 has strengthened its financial status by raising $12 million in series A funding round. The current event was co-led by Matrix Partners India and Elevation Capital.
Like Byju’s Whitehat Jr., Camp K12 also teaches students coding, app development, AI, and other related courses.
The firm teaches 5-18 years of age students with one-to-one live classes and in group classes as well. Gamified online teaching is one of the main attractions of Camp K12 classes.
The company also revealed that it will use current funding to deepening its reach in existing areas by introducing a new group classes format. The startup also aims to start its operations in two new geographies.
Camp K12 is looking to hire valuable staff in Engineering, Marketing, and other categories to hyper-scale its operations.
EdTech Startups Rise and Camp K12 Operations
Edtech startup ecosystem is one of the most growing sectors due to covid lockdowns. The startups have attracted a large section of students due to no offline classes in schools/colleges/universities. Currently, Edtech firm Byju’s has become the most valuable startup in India due to an exponential surge in its value and operations.
Talking about Camp K12 operations and how it’s unique from others, Anshul Bhagi, co-founder said, “We have laid the foundations for a global online school, and we’re ready to scale. My view is that an enduring institution in a crowded market of online schools will not be built through sales and marketing excellence alone, but through differentiated acquisition, engagement, and retention of customers.
He further added, “I believe in the power of community, and network effects. We have a bold roadmap for social multiplayer experiences for our kids, in class and outside of class.”
According to the company claims, the startup’s US operations have grown two-fold month-on-month, while its Middle East business tripled, over the last three months. The company has further revealed that 75% of its enrollments in these geographies come from organic acquisition channels. The firm is known for its 3D coding platform HatchXR in these international geographies.
Byju’s is the direct competitor of Camp K12. The edtech giant has introduced Future School for International market, which is a one tutoring platform. The firm is also in advanced talks to acquire Tynker, a US-based coding platform. It will further accelerate the competition between Camp K12 and Byju’s.
