- India wins 18 metals in total including 1 gold, 5 slivers, and 12 bronze.
- FCB Ulka became the sole Indian agency that managed to bag the only gold for its entry The Open Door Project for Millennium School.
India bagged a Gold Lion on the final day of the Cannes International Festival of Creativity, biggest advertising gathering. FCB Ulka became the sole Indian agency that managed to bag the only gold for its entry The Open Door Project for Millennium School. This campaign won in the Sustainable Development Goals Category.
Cannes International Festival of Creativity
Cannes Internation Festival of Creativity was formerly known as the International Advertising Festival. It’s a global event for people working in creative communications, advertising, and related fields. This is the largest gathering of people across the globe of the advertising community.
FCB and The Open Door Project
Delighted by the win, Rohit Ohri, Group Chairman and CEO, FCB India, said, “This Gold Lion is the testimony to FCB’s creative transformation journey. I’m proud and humbled to have the honor to win India’s only Gold Lion of Cannes 2019. WARC Creative 100 names us the Number One creative agency in India. This Gold Lion confirms that we deserve to be there and will stay there for a long time, hopefully.
Prakash, founder, The Open Door Project, mentioned, “I am very happy that The Open Door Project has received this amazing honor of winning gold at Cannes. This will allow the mission of the project to get the international attention it deserves. The project aims at eradicating illiteracy in India by opening the doors of hundreds and thousands of schools to children from the under-privileged class. This award will go a long way in getting the message of the Open Door Project to our supporters and other like-minded people and shines a spotlight on what we need to do, to bring literacy and education to the young generation of India.”
Creative Agency DDB Mudra bagged a Bronze Lion in Sustainable Development Goals Category. Mudra won another bronze lion for their entry titled Project Free Period for Johnson & Johnson sanitary pads brand Stayfree. DDB
DDB Mudra is a part of DDB Worldwide Communications Group, India’s first and largest integrated marketing communication and services network. It is owned by Omnicom Group Inc, one of the world’s largest advertising holding companies.
India took a total of 18 Lions home including a gold, five silver, and 12 bronze.
Denstu Aegis Network is the frontrunner from India with 33 points. Its digital agency Denstu Webchutney emerged as the most awarded Indian agency, grabbing one silver Lion and five bronze lions for its work on Swiggy and Flipkart.
Despite participation number going up to 1,053 from India this year, they could not outdo last year’s performance of 21 metals and two Grand Prix, the top award at the festival.
#canneslion2019 #fcbulka #ddbmudra #advertising