At the beginning of 2021, Carl Pie, ex co-founder of OnePlus, has launched consumer tech firm Nothing. Now, Nothing is ready to make its debut in India by launching ear(1) via Flipkart. Recently, Carl Pie also welcomed Teenage Engineering as the founding partner in Nothing.
About Nothing and its Team
Nothing, the consumer tech startup, is planning to launch its first product ear(1) in India. For that, the startup has collaborated with Flipkart, an e-commerce giant in India. Nothing is a London-based young startup that plans to disrupt the wearable products market with its innovative products. Carl Pie, the founder of Nothing, started the firm after leaving his earlier smartphone manufacturing firm OnePlus.
Due to the huge userbase in India, Flipkart will play a key role in establishing Nothing brand. The startup has already created a buzz by announcing the true wireless earbuds ear (1).
In March, the company shared the design and other features of its upcoming TWS wireless earbuds. The startup has also brought Teenage Engineering on board as a founding partner. Teenage is a Stockholm based audio equipment manufacturing firm, known for designing and developing, audio, music products since
Jesper Kouthoofd, co-founder & CEO of Teenage Engineering, is also handling the creative lead position in Nothing. Tom Howard is working as Design Head.
In February, Nothing has also hired Manu Sharma as the VP and General Manager of Nothing India operations. Sharma has earlier worked in Samsung in an executive position.
Pie left OnePlus in October 2020 and founded Nothing in January 2021.
About ear(1) and its Launch
Talking about ear(1), Nothing said that the product will be having unique features including “notes of transparency, iconic form, and refined functionality.”
Nothing earlier planned to launch ear(1) in June, has now been pushed to an “a bit later this summer,” Pei informed in a tweet. The startup will launch the product globally on the same date.
Talking about Nothing, Manu Sharma said:
“At Nothing, we aim to create easy-to-use consumer tech products with iconic designs that will bring differentiated value to our users in India and around the world.”
He further added:
“For the upcoming launch of the ear (1), we are excited to partner with Flipkart as we mark Nothing’s entry in India. Flipkart’s pan-India supply chain will be instrumental in reaching Nothing customers and delivering a superior end-to-end product experience, which is very important to us.”
Flipkart is also enthusiastic about the launch of the ear(1) and the collaboration with Nothing. Talking about both, Rakesh Krishnan, Senior Director, Electronics at Flipkart said:
“India is one of the fastest-growing audio devices markets in the world and is expanding rapidly on the back of the work from home culture and customers seeking high-performance devices to suit their evolving needs.”
He further added:
“In this endeavor, Flipkart is at the forefront of meeting the needs of Indian customers and delivering best-in-class technology across the country and we are happy to be Nothing’s partner of choice for their India foray and introduce Nothing ear (1) this summer.”
Nothing and Carl Pie has already created positive vibes through different announcements. Flipkart exclusive launch will add further value to ear(1) and brand Nothing. Flipkart will provide fast doorstep delivery for the product. That will bring more customer satisfaction.