Case Study

According to the Duff & Phelps Report, the IPL ecosystem as of 2019 was estimated at 6.8 billion USD. The...

Only 30% brands consider themselves as a ‘game changer’ or ‘champion’ leading through digital transformation India, October 20, 2020 –...

Indian households hold nearly $ 1 trillion worth of gold ~ 11% of global total deposits. This great opportunity led...

In the Direct-To-Consumer (D2C) market, the past few years have seen considerable disruption. The opportunity it provides to reach out...

Mivi, which sells quality mobile and electronics accessories has an incredible story about the start of brand. Indian markets are...

Most advertising is intended to help establish brand recall, but brand recognition comes at the expense of negative perception of...

India's wealthiest man, Mukesh Ambani, struck down one major competitor in the industry with Reliance Retail acquiring Future Retail and...

For the Brave Young Optimistic, mCaffeine as a brand is positioned as a gender-neutral brand for emerging and shifting millennials...

India's media and entertainment industry is rising rapidly, and the nation is expected to soon reach the top-10 worldwide. The...