Chai Waale, a native beverage brand that has been taking the Quick Service Restaurants (QSR) industry by storm, has secured another round of funding worth five crores from marquee angel investors. The funding will promote the physical and strategic expansion of Chai Waale throughout the city.
Chai Waale Closed Rs 5 Crore Funding Event
Investors both, existing and new have fuelled this round of funding for Chai Waale. Chai Waale’s illustrious list of angel investors includes Mr. Sunil Sethia; Mr. SunilKumar Singhvi, Mr. Manish Mardia, UNI-M Network, a Mumbai-based angel network, and the celebrities Nayanthara & Vignesh Shivan. Additionally, private organizations such as Unlisted Kart LLP (online trading platform of unlisted shares) from Bangalore and Conscience Multi-Family office based out of Chennai among other investors are playing a major role in this round of funding.
“We value our investors and are indebted for their solid support. We are ever grateful to our existing investors who have shown so much faith in the brand that they have been integral in this round of funding, as well. 80% of the current funding will be utilized in physical store expansion. We aim to have 35 fully functioning stores by the next year. The rest of the funds will be earmarked for marketing, expansion of back-end systems & managerial team,” said, Mr. Vidur Maheswari, Founder, Chai Waale.
The home-grown QSR brand is planning to set shop in places with high footfalls including Metro stations and malls, at the same time it is leaning towards fulfilling the tea and snack needs of the entire family. To suit the taste buds of the entire family, Chai Waale has recently added soups, momos, and an additional range of sandwiches to its menu. Additionally, new flavors of ice tea, desserts, and some quick items are in the pipeline.
Given that the need of the hour is cloud deliveries, Chai Waale has managed to steer through the digital ordering space with ease, with specially designed packaging and intensive hygiene protocols to ensure safe handover online as well as in-store.
“Since the first lockdown, we have adopted stringent hygiene processes and safety measures that gave us the confidence about serving our customers safely through online channels. During the unlock phases, we increased our digital marketing and e-commerce budgets to acquire a new customer base online apart from our existing loyal customer base,” added Vidur Maheswari.
About Chai Waale
Chai Waale has become a tea connoisseur’s favorite destination by carefully sourcing the best tea leaves and pricing competitively. In a tea dominated country, the QSR firm offers a range of specialty teas including milk, black, herbal, and iced tea variants along with a variety of savories including sandwiches, noodles, poha, and khakhras
Since its inception in 2018, Chai Waale has established a strong footing in the mid-range beverage providers segment across Chennai, with strategic locations and customer-oriented service. An investor’s pride, Chai Waale is all set to triple its operations with conviction and confidence and of course, a hot sip of Chai.
Chai Waale founder Vidur Maheswari, 27, holds a Bachelor’s degree in Business Management from King’s College, London. He has completed advanced courses in Financial Statement Analysis and Corporate Governance from Harvard University, USA. He established Chai Waale in June 2018, driven by his passion to build a scalable food and beverages business.
He has successfully coupled his B-School gleanings with the nuances of the modern business environment. Hailing from a business family based in Chennai, Vidur has merged the perfect blend of proven traditional business principles and ethics along with the modern business techniques that form the backbone of brick-and-mortar businesses.
Chai Waale currently has 20 outlets in Anna Nagar, Kilpauk, Sowcarpet, George Town, T Nagar, Saligramam, Egmore, Ritchie Street, Alwarpet, Adyar, Nolambur, Perungudi, Ambattur, Chintamani, and SRM University to name a few.