Short video platforms have got immense popularity. The credit of this wide popularity goes to Tiktok, the world’s biggest short video platform. Tiktok had a huge fan base in India. Since the government has banned Tiktok, other platforms are trying to woo the users of the short video platform.
Exponential Growth of Chingari App
India saw a surge in Short video platforms after the Tiktok exit. Chingari, Bharat ka Naya entertainment destination, is one such short video platform that got a big user base in recent months. In the latest achievement, Chingari crossed 50 million downloads within 6 months. An average rating of 4.2 over the Play Store confirms that the users are liking this platform a lot.
AI and machine learning algorithms for better user experience make the platform more interesting for the creators as well as users.
Chingari has utilized the gap properly created by the Chinese app Tiktok. It is breaking all user records in India. In the month of September, Chingari surpassed 30 million downloads in a matter of 3 months. Within 10 days on the month of September, it was downloaded more than 5,50000 times.
Biswatma Nayak revealed that in September, the user base grew 400%within a few days. To engage content creators more, Chingari pays them on the basis of their viral videos. A video view is converted to a point, then after a certain time, those points are redeemed to money.
Other than India, the Chingari app is increasing its user base in UAE, US, Kuwait, Singapore Saudi Arabia, and Vietnam. So far 20 lakh+ creators are creating entertaining content using the Chingari platform every day.
Chingari has also won the best app award in Social Category Aatma Nirbhar Bharat App Innovation Challenge which was launched in July.
Further Details about the Popular Short Video Platform Chingari
Video Quality plays a great role in short video formats.to make users’ experience better, Chingari added Augmented reality filters to give more advanced tools to the creators. Chingari is purely a youth-centric platform. The maximum users’ age is in between 18 to 35 years.
The inclusion of more local languages from India is the major reason behind Chingari’s success. Chingari is available in more than 10 local languages in India. It also has English and Spanish language to woo international users.
The app allows users to browse through a variety of entertaining and informative short videos and also gives them the options to download them, like them, share them with friends and family.
The app was launched in November 2018. An IT team from Chhatisgarh created the app. It took 2 years to develop the Chingari app. Make in India, Atmnirbhar Bharat, Vocal for Local initiatives by the Indian Government has made Indian apps like Chingari popular.
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