Brand Finance has released its 2021 report about food and drink categories. And, without a doubt, the covid pandemic has affected the sector severely. As per the report, food and drink brands saw a cumulative decline of 6% in their brand values.
Here are the remaining findings of the Brand Finance report of 2021:
Coca-Cola Ranks First among Global Soft Drink Brands
Coca-Cola has continued its legacy as the top soft drink brand with a brand value of over $33.2 billion. The soft drink giant received an elite AAA+ brand strength rating in the latest research study.
American soft drink giant Coca-Cola recorded a 13 percent decrement in its brand value but it is still leading by a big margin against the 2nd position holder Pepsi, having a brand value of around $18.4 billion.
Brand Finance study revealed that Soft drink brands are the most severely impacted among all sectors. The report finds out that the top 25 global soft drink brands’ value declined from $114.8 billion in 2020 to $107.5 billion in 2021. That is a 6% cumulative brand value fall twenty-five five soft drink brands.
Talking about the latest study and the impact of Covid over it, Savio D’Souza, Valuation Director, Brand Finance said, “The COVID-19 pandemic has put a huge amount of pressure on the food & drink industry globally, from disrupted supply chains and panic buying to a complete change in consumer habits. The result of this has led to the majority of brand values suffering this year across the sector. The future is not bleak, however, brands with high levels of familiarity and reputation are likely to bounce back successfully as we begin the return to normality.”
Nestle Leads the Food Sector
In Brand Finance’s Food sector research, Nestle is again leading the pack with a brand value of $19.4 billion, and BSI scores 86.4 out of 100 among the world’s most valuable and strongest brands. Brand Finance did research on over 100 food brands globally to conclude the result.
Despite the pandemic, the food giant has posted its third consecutive year of organic growth, profitability, and return on investment capital. The company has changed itself as per the demand and brought smiles on its shareholders” faces.
Not only the food sector, but Nestle’s portfolio is also the most valuable among food and drinks brands collectively with a total brand value of US$65.6 billion despite the decline by 4% and 3% in the total brand value of food and chocolate brands respectively.
Among other research findings, Dr. Pepper and Red Bull surprised everyone with brand value growth, up 40% and 15%, respectively. In dairy, Yili ranks first with 11% brand value growth against second-placed holder Danone. Lindt leads the global chocolate brands list with a 21 percent brand value surge.