• About
  • Contact
Monday, May 23, 2022
  • Login
Next Big Brand
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail
No Result
View All Result
Next Big Brand

Coca-Cola Is Much More Than Soft Drinks After Taking Over Fairl!fe

Mihir Gupta by Mihir Gupta
January 9, 2020
in News, FMCG
Reading Time: 2 mins read
A A
0
Coca-Cola Is Much More Than Soft Drinks After Taking Over Fairl!fe
  • On Friday Coca-Cola took control of ultra-filtered milk company Fairlife (FairL!fe)
  • Previously the soft drinks company Coca-Cola had 42.5% stakes in Fairlife which is now 100%.
  • The soft drinks conglomerate is one step closer to being a total beverage company after this acquisition.

Coca cola fairlife

 

On 3rd Jan 2020, our favorite soft drinks company Coca-Cola bought 100% of Fairlife LLC. In 2012 Coca-Cola had minority stakes at that time. However, Fairlife will continue its operation as a stand-alone business in Chicago.

In 2012 Coca-Cola purchased 42.5% minority stakes in the brand as a part of a national distribution deal with Select Milk Producers (6th largest milk cooperative globally).

Together, they distributed Athletes HoneyMilk a product started by Fairlife CEO Tim Doelman. Coca-Cola and Select Milk re-branded and launched the product as Core Power, which ultimately led to the birth of Fairlife.

Fairlife located in Chicago and Illinois, they have a range of ultra-filtered fresh milk drinks and flavored milk beverages under Yup brand and protein shakes under the CorePower brand.

“We are excited for the next chapter of Fairlife’s growth and innovation and look forward to continuing to work with our partners across the Coca-Cola system to meet fast-changing consumer needs in a vibrant category. We set out in 2012 to harness the power and nutrition of dairy and give people great-tasting products that provide the nutrition they are looking for. Our innovative lines will continue to grow and improve with the strength and scale of the soft drinks company” – Fairlife CEO Tim Doelman.

Fairlife entered the Canadian market in 2018 and by this spring they will begin local production in Ontario. The company is building a new facility in Goodyear, Arizona (now they will have 3 facilities). The other 2 are situated in Michigan and Texas.

The soft drinks company supports the distribution of Fairlife’s products through its Minute Maid umbrella. Some time ago the soft drinks company was considered to be the most polluted brand in global plastic waste.

“Fairlife is a great example of how we are continually expanding our total beverage portfolio to bring people more of the brands they love. This agreement will help us ensure that we continue to build on Fairlife’s innovative history by combining their entrepreneurial spirit and innovation capabilities with the resources, reach and expertise of Coca-Cola” – Jim Dinkins, president of Coca-Cola North America.

Coca-Cola majorly recognized as a soft drinks brand has more plans other that. Coca-Cola’s vision to be a total beverage company is now coming to be true with full take over of Fairlife brand.

How much people will welcome the brand is yet to be seen, but for now, the company is a lot more than just soft drinks and with time we will see how Coca-Cola is moving ahead with its total beverage player vision.

Tags: coca cola acquisitionsCoca cola newsCoca-Colafarmlife ownersoft drink companysoft drink players
Previous Post

Maruti Suzuki Enjoys 2nd Consecutive Month of Blooming Production

Next Post

Apple News Reaches 100 Million Users & App Store Sales Expand

Mihir Gupta

Mihir Gupta

Neophyte | Bibliophile | Audiophile

Related Posts

Paytm ceo
News

Vijay Shekhar Sharma Reappointed as Paytm MD and CEO Till December 2027

May 23, 2022
High street essentials founders
News

High Street Essentials Bags 40 Crore From Stride Ventures

May 20, 2022
Cars24 founder
Automobile

Used Car Ecommerce Platform Cars24 Lays Off 600 Employees To Cut Cost

May 19, 2022
Ola Foods logo
Food

Ola Foods Cancels Expansion Plans, Looks To Integrate With 10-minute Grocery Delivery

May 19, 2022
Sameer Nigam PhonePe CEO
News

PhonePe To Acquire WealthDesk For Around $50 Million & OpenQ For Nearly $25 Million

May 18, 2022
Smytten Founders
News

D2C Sampling Startup Smytten Raises Rs 100 Crore in Pre-Series B Led By Fireside Ventures

May 17, 2022
Next Post
Apple News-Next Big Brand

Apple News Reaches 100 Million Users & App Store Sales Expand

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

BROWSE BY TOPICS

Acquiring amazon Apple brand story BYJU Ravindran Byjus byjus news byjus the learning app Cryptocurrency Edtech Startups Elon Musk facebook fintech news Flipkart funding google Indian OTT Platforms Indian Unicorn Indian Unicorns Indian Unicorns of 2021 Mukesh Ambani Netflix NFT NFT Collection Non Fungible Tokens Ola OYO Paytm Reliance Retail Startup Acquisition Startup IPO startup news india Startups startups in india Swiggy Tiktok TikTok India Twitter Unicorns of 2022 Unicorns of India Unicorn Startups Upgrad YouTube Zomato Zomato App

Instagram

Follow Me!

Recent News

  • Vijay Shekhar Sharma Reappointed as Paytm MD and CEO Till December 2027
  • High Street Essentials Bags 40 Crore From Stride Ventures
  • Used Car Ecommerce Platform Cars24 Lays Off 600 Employees To Cut Cost

Latest News

Paytm ceo

Vijay Shekhar Sharma Reappointed as Paytm MD and CEO Till December 2027

May 23, 2022
High street essentials founders

High Street Essentials Bags 40 Crore From Stride Ventures

May 20, 2022
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail

© 2019 NBB. All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.