Cryptocurrency marketplace CoinDCX has hopped in veteran Bollywood actor Amitabh Bachchan as its first-ever brand ambassador. The crypto exchange wants to boost crypto knowledge and popularise crypto as an emerging asset class with this agreement. Bachchan will be the brand new face of CoinDCX’s latest campaign. “Being a crypto investor himself and having launched his own NFT (Non-fungible token) recently, Mr. Bachchan is well-versed with crypto space.” Sumit Gupta, co-founder and CEO, CoinDCX, told.
“His knowledge will prove valuable in building trust and credibility amongst new users. We are certain that his association with CoinDCX will help bring greater visibility to the world of crypto and develop a strong brand recall for us,” Gupta continued.
The corporation wants to reach out to a broader audience and teach considered users about crypto by its new collaboration. Furthermore, it also wants to highlight the security aspect and how the exchange complies with all laws. While Bachchan has eternally been way forward of his time, whether doing movies or making investment-related judgments, his personality perfectly matches with CoinDCX’s brand values, the brand stated in a statement.
CoinDCX also freshly started an awareness campaign and ‘Happy Day Rewards’ campaign. The campaign began on September 19, 2021 and ended on October 15, 2021. While all new users who buy their first-ever cryptocurrency from the CoinDCX trade platform through this period are qualified for the reward campaign, winners participating will be chosen every day through lucky draws.
India’s first crypto unicorn CoinDCX, founded in 2018, brings investing and trading solutions for crypto-based financial products for retail, HNI, and enterprise buyers. Its products cover CoinDCX, CoinDCX Pro, DCX Learn, Cosmex. The exchange is insured by BitGo and certified by ISO.
CoinDCX is the only platform that has raised funding in three different rounds in less than a year compared to other crypto spaces in India. Overall, it has raised $19 million. Polychain Capital, Bain Ventures, Bitmex, Coinbase Ventures, DG, Jump Capital, Uncorrelated Ventures, Mehta Ventures, and Alex Pack are the primary investors interested in CoinDCX.
Currently, DCX has 100 employees that are three times more than last year’s workforce. By the end of 2021, the company plans to have around 200 staff in total. The startup also launched its crypto product named Insta that saw a growth of 38% in the last two years. In terms of liquidity, CoinDCX is the largest crypto exchange platform in India.