In the Covid-19 pandemic, health fitness is the most common advice given by professional doctors. A fit body not only helps us from severe Covid-19 infection, but it also plays a key role in post-covid recovery. But it is also compulsory to avoid gym and fitness centers to break the covid virus chain. You may find plenty of fitness gurus online and offline that will ask you to follow random tips and routines without any professional expertise.
Cult.fit has come here as a savior for fitness freaks. It is a fitness startup that has an online and offline presence both. Due to the covid-19 emergency, the startup has closed its offline operations for time being and is only focusing on an online platform to help India in achieving a fit and healthy body.
Cult.fit, earlier known as Cure.fit, is very active in expanding and strengthening its operations since January 2021. Founded by Mukesh Bansal, Cult.fit has recently acquired Tread, a health equipment manufacturing firm. Earlier, it also acquired Onyx, an AI-based Online Health startup founded in California USA. Cult.fit, now the subsidiary of Tata Digital, also bought Fitternity, the largest offline fitness chain in India but the Covid pandemic forced Cult.fit to close Fitternity operations for time being.
Let’s talk about the major acquisitions of Cult.fit that may change the fitness ecosystem completely.
Cult.fit Acquires Tread to Expend its Fitness Hardware Business
Tread, the fitness hardware manufacturing firm, delivers home-based fitness equipment to its customers. Due to the pandemic, there is a huge demand for fitness items that can be used in homes.
Smart fitness bike is one of the popular products of Tread startup. With the help of the current acquisition, Cult.fit will add its computer vision technology to Tread’s hardware to provide an advanced experience to users.
How Tread will help Cult.fit further? Answering this question, Cult.fit said:
“Cult.fit’s deeper expansion into the connected fitness hardware market, places the company further on its path to becoming India’s leader in everything related to fitness,”
In a welcoming note to Tread, Cult.fit Head of Digital Health Shamik Sharma said:
“We are excited to welcome TREAD and its team to the cult.fit family. Globally, the connected fitness market is on the rise and we are committed to bringing the best innovation to our customers in India. We will soon offer a wide range of home fitness equipment to better serve the demand of at-home workouts.”
Cult.fit is Expending its Operations Globally via Onyx Acquisition
In January 2021, Cult.fit acquired Onyx, a California-based online fitness app. Onyx, founded in 2018, created a niche for itself due to Artificial Intelligence(AI) based fitness tracking system. Within two years of its launch, Onyx was awarded as the ” App of the Day” on the iOS store.
Onyx acquisition has not only upgraded the Cult.fit technology, but Cult.fit is also planning to start its operation in the US soon. Currently, Cult.fit has its presence in Dubai also. With Onyx, Cult.fit became the first organization in the world to capture 3D motion for fitness tracking.
Mukesh Bansal, the co-founder of Cult.fit, predicted that the coming 10 years belong to digital health. And the startup-like Onyx will help Cult.fit to strengthen its AI technology further.
Cure.fit also has a strong presence offline. It acquired Fitternity, the largest offline fitness chain in India. Before the Fitternity acquisition, the startup had 260 offline fitness clubs in 18 cities of 2 countries.
Eat.fit and Care.fit are the other two major initiatives started by Cult.fit on its app. Under Eat.fit, the startup is offering doorstep delivery of health foods. You can also download the food recipes and the healthy food lists to try at your home. Under Care.fit, the health firm has subject expert doctors like Orthopaedics, Physician, and Physiotherapist, Lifestyle coaches on your demand.
Recently Cure.fit has also started cult.live and mind.live fitness classes online with 7 days free trial.
Overall, Cult.fit is leaving no stone unturned to become the leader in the digital fitness industry. The recent collaboration with Tata Digital has given it a much-needed boost in terms of funding and national popularity. Mukesh Bansal has become the digital business expert after the successful journey of Cult.fit and Myntra that is sold to Flipkart.