- Fitness and Health start-up Cure.Fit has launched grocery delivery services by name of Whole.Fit in four cities amid coronavirus scare.
Fitness and Health start-up Cure.Fit has launched grocery delivery services by name of Whole.Fit in four cities-Bangalore, the National Capital Region (NCR), Hyderabad and Chennai-becoming the largest major start-up to join the category.
Earlier on their websites, Zomato, Meesho, Paytm and NoBrokers had launched grocery stores in an effort to cash in on-demand as more customers switch to shop for essential products online.
Since the 24th of March, when India went under lockdown to curb coronavirus spread, online grocery orders have boomed.
Top players such as Big Basket and Grofers, who rebooted operations on March 30, are struggling to meet the demand, sometimes restricting daily intake of orders and deliveries that often take several days.
Cure. Fit, which operates a network of gyms and restaurants that offer fast service, named Cult. Fit and Eat. Fit has grown to that level, building on its current infrastructure, respectively.
The start-up based in Bengaluru already delivers meals under the Feed. Vertical suit. It has a self-owned, third-party distribution fleet network in every major city.
Cure.Fit will initially offer packaged foods for groceries, ready to cook meals, staples such as pulses, atta, and spices, dairy products, and wellness products said Sachin Kotangale, head of the company, Eat. In an interview Fit said. Fruits and vegetables not included in the list.
“We are directly sourcing the goods from the suppliers. We have collaborations that will include multiple brands such as Britannia, ITC, Raw Pressery and many others, “Kotangale said, adding deliveries would take place over one day.
Cure. Fit is one of India’s top-funded start-ups, raising more than $404 million as of 2015. It is funded amongst others by Accel Partners, Chiratea Ventures and Temasek.
Healing. Fit said it took sanitation and hygiene seriously, particularly after a Zomato delivery boy has been tested for coronavirus positive recently. “The health and safety of both customers and employees is of primary concern, so all delivery crew members are routinely tested for body temperatures and were allowed to keep personal distance when picking up warehouse orders,” the company said in a statement.
Cure.fit currently provides the critical distribution service in Bengaluru, Hyderabad and Delhi, with Mumbai in the pipeline.
