Da Milano is an Italic word that means “of Milan”. From the name itself, it looks like a foreign brand/company. But to your surprise, it’s an Indian fashion luxury brand that deals in Leather accessories. It has a variety of items for both men and women. Ladies’ bags, wallets, luggage trolleys, jackets, portfolios, belts, leather laptop bags, and home essentials are a few of the signature products of Da Milano. With its international level designs and fine craftsmanship has made him popular at national and international level both. Sahil Malik is the CEO of Da Milano.
Beginning of Da Milano
Delhi-based Malik family is involved in the leather business for the last 60 years. Grandfather of Sahil Malik used to trade Leather. And then Sahil’s father exported Indian leather products.
Da Milano was launched in 1989 with a small store in Delhi. Initially, it did not get good business. At that time, Most of people did not have the luxury to invest in such products because of low income.
After doing a fashion design course at NIFT, Sahil joined his father’s business in 2000. He took full responsibility to expand it with his wide exposure to fashion sense. After doing thorough research of the Indian leather market and its products, he found that it’s lacking western touch. Most of the product designs have different patterns and colors only.
From the ages, Italy is popular for its leather quality as well as unique fashionable designs. Da Milano imported leather from Italy. They also buy fine quality leather from Chennai, India. And a designing team from Italy was also hired to deliver different designs of leather related products. Teams from Italy and India work together to design internationally accepted products.
From 2005 onwards, Da Milano saw real growth. People in India had enough money to invest in shopping and the mall culture was developing slowly. Shopping malls helped the company to open more stores in India. Instead of having just one purse, now ladies own 5-6 purses.
Da Milano launches a new variety of each product almost daily. They believe that every time a customer enters a store should find something unique to buy. And this philosophy worked very well for the growth purpose. Instead of having black and brown traditional colors of leathers, the company provided more choices.
High-quality products with affordable prices made the company popular at the international level. Currently, Da Milano is also having stores in the UAE and Nepal.
Generally, couples avoid working together but Shivani Malik, the wife of Sahil Malik, helped her partner a lot in the business and broke that stereotype. She is the director of Da Milano.
A company started with a small store in Delhi with 5-6 employees currently have more than 200 back end staffs plus 1500 other employees with 85 outlets. The company mostly targets urban India where customers are more privileged to buy such products. Most of their stores are either in a shopping mall or at the airport.
Da Milano has products for customers aged between 14-75 years. Executives, students, businessmen, working ladies, fashion maniac, etc, they have products for all.
Growth and Turnover
Sahil also launched a leather footwear brand Rosso Brunello in 2010. It has 8 exclusive stores in the whole of Asia.
Da Milano is having an annual compounding growth of around 25%. They have a plan to open more stores in the middle east and Europe. Since the company is getting good business from the airports’ outlets so they are targeting London and Singapore airports to open their future outlets.
Other than Da Milano and Rosso Brunello, Sahil Malik started a new brand Wooba of different leather accessories in 2017 for budget customers. Wooba first store was opened in Ambience Mall, Gurugram.
One of the major reasons behind Milano’s success is knowing the customers in a better way. The company CEO directly visits the outlets and asks customers about the products. All pros and cons of the products are discussed in detail with consumers. They have won customer trust through their lifetime warranty scheme. With this scheme, customers can have lifetime service for the product they bought.
The company is also committed to including the latest technology in its products. Recently, They launched a ‘smart luggage’ collection with features like the biometric lock, Bluetooth, and weighing options.
Da Milano had a turnover of Rs. 200 crores in the fiscal year 2019. The company has a plan to make the turnover 300 crores with 150 total stores in the coming year. Hidesign, phive Rivers, Charles and Keith are a few of the major competitors of Da Milano.