• About
  • Contact
Sunday, January 24, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home News

Dailyhunt Officially Launches Short Video App Josh To Leverage TikTok Ban

Pritish raj by Pritish raj
September 9, 2020
in News
2 min read
0
Dailyhunt Officially Launches Short Video App Josh To Leverage TikTok Ban
Share on FacebookShare on Twitter
  • India’s local language content discovery platform Dailyhunt today launched its short-video app Josh with its exclusive content creators at a colourful Bollywoodian online show. The app, which has been trending in fifth place on the Google Play Store with over 50 million downloads in a matter of 45 days of its stealth mode, is all set to fill the top spot of content creation apps that fell vacant following the ban on the Chinese app TikTok.

Since the government’s ban and its subsequent Aatmanirbhar Bharat App Innovation Challenge, India’s app developers have been rushing to make hay while the sun shines.

But for Dailyhunt, Josh is the result of seven years of persistently chipping away at the local language market opportunity. The conditions of the past 60 days proved only that at the end of the tunnel, there is gold.

“In a matter of 45 days of our beta launch we reached 23 million active daily users (DAUs),” says co-founder Umang Bedi in interaction with YourStory. It took Dailyhunt, by contrast, more than two years to achieve similar traction with its DAUs, and as Founder Virendra (Viru) Gupta adds, “I lost half of my hair doing that.”

“Local language market is ovulating right now. We’ve got a great product here, and we’re putting our neck out and rising to the Prime Minister ‘s call for an Aatmanirbhar Bharat. “From simple cards to multimedia cards to hyperlocal videos to a social entertainment platform — for Dailyhunt, the slow and painful journey has always been on the road to serving the middle Bharat … According to Viru, stating that these few months have given Indian companies a level playing field, “Josh’s beta launch embodies what Dailyhunt has been able to serve locals. And we’re just beginning.

Josh App- Next Big Brand
Josh App- Next Big Brand

During the last 45 days of its beta launch, Josh has embarked on more than 200 top exclusive creators, four mega music labels, and over five million creators of user-generated content (UGC), recording more than one billion video playbacks a day, and spending more than 21 minutes per DAU. Josh will be available to iOS users now on Android soon as well. Josh is part of the multi-app strategy for Dailyhunt and paves the way for Dailyhunt’s family of apps. “Our super-app is our backend, as Umang puts it. Today we are monetizing with advertising but we hope to make the journey from content to trade in the future. So, you’ll see us driving more categorised use cases.

From a news aggregator serving a more news-hungry older audience, Dailyhunt was pivoting toward becoming India’s largest digital media business that would give consumers the ability to discover, consume, and socialise with content — both information and entertainment. To do this, Viru and Umang changed the product to create a discovery-driven environment on the Android app, changed the feed, offered multimedia content, and reworked the entire AI-ML algorithm to drive deep personalization during discovery.

Dailyhunt has recorded a 10-fold increase in its users and revenue in the past two years alone, which has now crossed over ARR $125 million.

The company has so far raised a total of over $150 million in funding from investors over seven rounds, including Matrix Partners, Sequoia Capital India, Falcon Edge, Advent Management, Goldman Sachs, Belgium-based Sofina Group, and TikTok-owned ByteDance, among others.

Faithful to its vision of being a creator-first, consumer-focused, and content-forward app, the launch saw a creative hackathon with live content creators. “We are looking at this moment when Dailyhunt as a group has the right to win in the short video space,” Umang says.

 

Previous Post

Sliver Lake Invests ₹ 7,500 Crores In Reliance Retail At 1.75% Stake

Next Post

TikTok Is Most Downloaded Non-Gaming App In August 2020 Despite Ban In India

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

Indian Government Extends Ban on Earlier Blocked Chinese Apps including TikTok
News

Indian Government Extends Ban on Earlier Blocked Chinese Apps including TikTok

January 24, 2021
LifeStyle Video App Trell Starts Social Commerce for its User Base
News

LifeStyle Video App Trell Starts Social Commerce for its User Base

January 22, 2021
Dips and Sauces Maker Wingreens Farms Acquires Natural Beverage Startup Raw Pressery
News

Dips and Sauces Maker Wingreens Farms Acquires Natural Beverage Startup Raw Pressery

January 22, 2021
Cred Founder Kunal Shah Invests in the new Venture of One Plus Co-founder Carl Pie
News

Cred Founder Kunal Shah Invests in the new Venture of One Plus Co-founder Carl Pie

January 21, 2021
SEBI Approved Much Talked Future Group-Reliance Industries Deal
News

SEBI Approved Much Talked Future Group-Reliance Industries Deal

January 21, 2021
Tata Group is All Set to Acquire 60% stake in BigBasket
News

Tata Group is All Set to Acquire 60% stake in BigBasket

January 20, 2021
Next Post
tiktok logo

TikTok Is Most Downloaded Non-Gaming App In August 2020 Despite Ban In India

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

Google Jio Platforms- Next Big Brand

Google In Advance Talks With Jio Platforms To Invest $4 Billion

6 months ago
whatsapp active users fake news-ads-next-big-brand

Whatsapp crosses 400 million active users in India, says NITI Aayog report

1 year ago
Jeff Bezos and Elon Musk Increased their Net Worth by $217 Billion in Pandemic Year

Jeff Bezos and Elon Musk Increased their Net Worth by $217 Billion in Pandemic Year

3 weeks ago
tiktok user base - next big brand

Here Is All You Need to Know About Guidelines of TikTok – Guidelines or Discrimination?

10 months ago

FOLLOW US

  • 22.5k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • Indian Government Extends Ban on Earlier Blocked Chinese Apps including TikTok
  • Indigo Paints: Colorful journey of a Lesser Known Paint Brand
  • LifeStyle Video App Trell Starts Social Commerce for its User Base

Instagram

Follow Me!

Latest News

Indian Government Extends Ban on Earlier Blocked Chinese Apps including TikTok

Indian Government Extends Ban on Earlier Blocked Chinese Apps including TikTok

January 24, 2021
Indigo Paints: Colorful journey of a Lesser Known Paint Brand

Indigo Paints: Colorful journey of a Lesser Known Paint Brand

January 22, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.