- David Beckham recently established Studio 99 Content Studio which will develop documentaries, TV shows, and other formats.
- Beckham co-founded Studio 99 with long-term manager David Gardner, who is managing director of David Beckham Ventures, and Nicola Howson, who assumes the role of managing director of Studio 99.
One of the most admired, famous and legendary football players, David Beckham is now making a run at Hollywood.
Beckham recently established Studio 99 Content Studio which will develop documentaries, TV shows, and other formats and will also work as a creative agency which will further undertake commercial work for brand partners.
Currently, Studio 99 already has few projects in the pipeline including documentaries which will feature Beckham.
The English legend follows the footsteps of other sports superstars who have their own media ventures such as NBA legends LeBron James and Stephen Curry, NFL star Russell Wilson and former New York Yankee player Derek Jeter.
Studio 99 has signed a development agreement with Uninterrupted the media venture of LeBron James with his business partner Maverick Carter. Under the partnership, the companies are co-producing a documentary series that will chart the journey of Inter Miami CF, the Major League Soccer expansion team in which Beckham is the co-owner.
Post Retirement Ventures
After retiring in 2013 from Professional football after a 20-year-old glorious career, He established his own independent management company. Increasingly, more of the company’s projects with partners have involved producing content. He stated that he felt creating his own studio was the next natural step.
Beckham co-founded Studio 99 with long-term manager David Gardner, who is managing director of David Beckham Ventures, and Nicola Howson, who assumes the role of managing director of Studio 99. Howson joined Beckham’s company in the fall of 2018 as a strategic adviser, after spending the previous five years as an independent media consultant. She spent almost a decade as CEO of independent communications agency Freuds and prior to that was communications director at ITV.
Story Behind the Name
The Studio 99 name is a nod to 1999 — a momentous year for Beckham during which he married Victoria Adams; the couple had their first child (son Brooklyn); and he won the treble with Manchester United, which took the titles in the Premier League, FA Cup and UEFA Champions League. The Champions League win which was considered as one of the best comebacks in football history.
David Beckham:-A brand in Himself
Beckham has previously featured in a number of documentaries, each executive produced by Gardner. Those include “Class of 92,” retelling the story of the players who formed the core of Manchester United’s treble-winning team; “Into the Unknown,” a travel film for the BBC set in Brazil in which Beckham and three friends explore remote areas of the Amazon on motorbike; and the BBC’s “For the Love of the Game,” which saw Beckham play seven football matches on seven continents in nine days to raise awareness of issues facing children supported by his 7 Fund for Unicef.
“I have seen the impact that the documentaries I have worked on have had, and I find these are the types of shows I love more and more as a viewer,” Beckham said in a statement.
Studio 99 is based in London and co-located with David Beckham Ventures. A rep for the company said Studio 99 is likely to also open an office in L.A. in the medium term.
David Beckham is one of the biggest examples of personal branding.
#davidbeckham #football #personalbrand