• About
  • Contact
Wednesday, May 18, 2022
  • Login
Next Big Brand
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail
No Result
View All Result
Next Big Brand

DealShare: Social Commerce to an Established E-commerce Platform Journey

Abdul Kadir Khan by Abdul Kadir Khan
October 11, 2021
in Insight
Reading Time: 3 mins read
A A
0
DealShare Founders

DealShare Founders

The E-commerce industry has got further push due to the covid-19 emergency. Online retail giants like Amazon, Flipkart, and others recorded exponential growth in their user base during the pandemic era.  But, do you know the major drawback of such platforms? They target metro cities people as the targeted audience.

DealShare, a social commerce startup from Rajasthan, targeted the second-tier cities and middle-income Indians via its WhatsApp based platform. Now, the startup has transformed itself into a technology-oriented e-commerce firm.

WhatsApp Journey of DealShare

Vineet Rao, Sankar Bora, Sourjyendu Medda, and Rajat Shikhar co-founded DealShare in September 2018. Most of the startups start their journey from metro cities like Bengaluru, Mumbai, Delhi etc. But, DealShare broke that barrier and started its operations from Jaipur, Rajasthan.

DealShare began its journey through WhatsApp to sell mass-market products to tier-II and tier-III residents. Soon, the startup developed its app to sell products. The app was very simple with a buy button and address. The app was available in Hindi and English as the firm was targeting North Indian people.

As per DealShare claim, it made the app ready within two weeks without external support. The app became an instant hit among DealShare WhatsApp customers. As per the DealShare report, the online platform attracted 30,000 customers within 20 days. And, DealShare spent no penny on app marketing.

The simplicity, comfort, and relevancy of the app helped middle-class families to adopt the online environment.

Later, DealShare expanded its operations further by working on its technology to reach a wider audience.

Supply Chain Management and Further Growth

DealShare started creating its warehouses in different locations and collaborated with micro business firms to provide a positive impact on customers. It is also helped the startup to reduce the delivery costs and delivery time due to the availability of warehouses nearby customers.

The management team called the micro-business firms and the warehouse owners as its DealShare Dost(DSD). In-app features like Delivery and DSD panels created transparency between the DealShare team and its stockholders.

During the covid-19 pandemic, DealShare collaborated with the Rajasthan government to create a procurement system that helped 45,000 Kirana stores to earn a profit in a difficult time of lockdown.

DealShare kept customers feedback as a priority while going forward with business operations and technology development. That is why since 2018, it upgraded the DealShare app 25 times based on customers’ feedback.

The startup also faced some issues due to the limited knowledge of the internet by its users. Middle-class families are less aware of internet operations compared with metro users. Poor network connectivity was another big hurdle in the road of DealShare success.

Group buying, gamified shopping, and social sharing are some of the major techniques applied by the startup to acquire more customers and increase revenue.

Today, the startup raised a whopping $144 million to expand its south Asia market operations. With the latest funding, the startup also has plans to go global, as reported by TechCrunch. It helped the startup to reach a valuation of $455 million.

Currently, DealShare has its operations in over 40 cities of five major states including Delhi, Karnataka, and Maharashtra. It has 20 warehouses and plans to make it 200 by the end of 2021.

The startup told to Entrackr that it delivers 2 million orders per month with an average size of Rs 1000- Rs 1200. In FY20, the company saw a growth of 18x to reach a revenue of Rs 58.71 crore from Rs 2.96 crore of FY19.

Tags: Dealshare
Previous Post

Clear Acquires yBANQ, a Fintech Startup

Next Post

Teachmint: Providing Digital Infrastructure to Online Tutors

Abdul Kadir Khan

Abdul Kadir Khan

Abdul Kadir Khan is a Content Writer at Next Big Brand. Hails from UP. Postgraduate in Computer Science. Content Maniac and Trainer. Love to write about startups, Brands, and Trending Tech.

Related Posts

20220504 182358 0000
Insight

B2B Brands Future And Startups Growth In India

May 4, 2022
HUL Brands Valuation- Next Big Brand
Insight

HUL Crosses ₹50,000 Crore Turnover, First Pure FMCG Company To Hit Milestone

April 28, 2022
Indian FMCG Brands- Next Big Brand
Insight

Small Brands Making Big Impact In India : CAIT Report 2022

April 19, 2022
Sameer Nigam PhonePe CEO
Insight

PhonePe Crosses 100 Million Transactions In A Single Day

April 13, 2022
D2c Brands in India
Industries

D2C Brands Future in India

April 12, 2022
Shreevar Kheruka Borosil
Industries

How Borosil Went From 12 Years of Losses to a Rs 600+ Crore Brand – Success Story

April 8, 2022
Next Post
IMG 20210709 WA0016

Teachmint: Providing Digital Infrastructure to Online Tutors

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

BROWSE BY TOPICS

Acquiring amazon Apple brand story BYJU Ravindran Byjus byjus news byjus the learning app Cryptocurrency Edtech Startups Elon Musk facebook fintech news Flipkart funding Good Glamm Group google Indian OTT Platforms Indian Unicorn Indian Unicorns Indian Unicorns of 2021 Mukesh Ambani Netflix NFT NFT Collection Non Fungible Tokens OYO Paytm Reliance Retail Startup Acquisition Startup IPO startup news india Startups startups in india Swiggy Tiktok TikTok India Twitter Unicorns of 2022 Unicorns of India Unicorn Startups Upgrad YouTube Zomato Zomato App

Instagram

Follow Me!

Recent News

  • PhonePe To Acquire WealthDesk For Around $50 Million & OpenQ For Nearly $25 Million
  • D2C Sampling Startup Smytten Raises Rs 100 Crore in Pre-Series B Led By Fireside Ventures
  • Jack Ma Exits Paytm Mall, Sells 43% For Rs 42 Crore Valuation Down To Rs 100 Crore

Latest News

Sameer Nigam PhonePe CEO

PhonePe To Acquire WealthDesk For Around $50 Million & OpenQ For Nearly $25 Million

May 18, 2022
Smytten Founders

D2C Sampling Startup Smytten Raises Rs 100 Crore in Pre-Series B Led By Fireside Ventures

May 17, 2022
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail

© 2019 NBB. All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.