• About
  • Contact
Sunday, January 17, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home New posts

Decathlon Beats Nike, Puma and Adidas in Sales in India

Sourav by Sourav
July 1, 2019
in New posts, Retail
2 min read
0
Decathalon logo

Decathlon Beats Nike, Puma and Adidas in Sales in India

Share on FacebookShare on Twitter

Nike, Puma, and Adidas form the holy trifecta of sporting goods in India, or at least they did until Decathlon came along. The French Sportswear brand has seen far greater revenue in 2018 than these sporting giants and has also gone on to become India’s second largest single retail brand. The number one spot is helped by Xiaomi at the moment. What sets Decathalon apart from all these other brands is that they not only offer a very wide range of products but also offer such a huge range of prices that they can cater to customers of all walks of life. Conversely, when a customer thinks of buying Nike shoes, even though a certain quality is guaranteed, it is the huge price point that generally acts as a deterrent. Decathlon is able to combat this issue, and also offers high-quality products for all prices.

However, there are other internal factors also that have led to Decathalon having such a huge revenue. Brands like Nike may sell a pair of shoes for ₹ 4,000, but they only make ₹ 2,000 as that is the price that they sell their shoes to their retailers for. Decathlon, on the other hand, manages its own retail network, due to which a sale of ₹ 4,000 also means a total revenue of ₹ 4,000. This is why they have been making more money than these giants.

Decathalon
Decathlon Beats Nike, Puma, and Adidas in Sales in India (source: medium.com)

The average Decathlon store is also way bigger than a Nike or Puma store. These stores sell over 5,000 products across 80 different sports, and many consumers find themselves wanting to spend extra time in their stores, just to wander around, experiment, and have fun. As a result, even the people who do not intend to buy specific items always get tempted to buy something because they had so much fun trying it out in the store.

Decathlon has a very consumer-centric approach, with non-intrusive staff that is trained to take into account the needs of the customer at all times. Furthermore, their staff is generally educated in sports so when consumers have specific questions about the performance of certain items, the staff is able to answer the questions knowledgeably. This, along with their strong focus on quality and offering value for money makes Decathlon a brand that is rivaling sports Giants in India quite easily!

Previous Post

TikTok Downloads See A Huge Surge Thanks To Cash Incentives!

Next Post

Auto Sales Witness a Major Drop in India in April-May

Sourav

Sourav

Excellent story-teller, with a background in SEO and Digital Marketing. Likes to write and give form to opinion and incidents.

Related Posts

Jeff Bezos and Elon Musk Increased their Net Worth by $217 Billion in Pandemic Year
New posts

Jeff Bezos and Elon Musk Increased their Net Worth by $217 Billion in Pandemic Year

January 4, 2021
Bewakoof: Entrepreneurship Journey of two IITians to Leading Quirky Fashion Apparels
Case Study

Bewakoof: Entrepreneurship Journey of two IITians to Leading Quirky Fashion Apparels

December 28, 2020
How Ed-Tech Startups Took benefit of Pandemic
Case Study

How Ed-Tech Startups Took benefit of Pandemic

December 25, 2020
Postman: Journey of a Side Project to the Leading API Platform
Case Study

Postman: Journey of a Side Project to the Leading API Platform

December 24, 2020
Da Milano: Growing in Fashion Market with Affordable Price
Case Study

Da Milano: Growing in Fashion Market with Affordable Price

December 22, 2020
future amazon-retail-next-big-brand
News

Delhi High Court Refuses To Restrain Amazon From Writing To Authorities

December 21, 2020
Next Post
Cars

Auto Sales Witness a Major Drop in India in April-May

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

Carmakers had negative growth except for maruti and mahindra

Except For Maruti & Mahindra, Automobile Sector Saw Contraction In 2019

1 year ago
Aakash Educational Services- Next Big Brand

BlackStone Acquires 37.5% Stake In Aakash Educational Services

1 year ago
Bijnis Funding- Next Big Brand

B2B Marketplace Bijnis Raises Series A Funding of $10 Mn From Sequoia & Matrix

6 months ago
whatsapp active users fake news-ads-next-big-brand

Whatsapp Gets Clearance From NPCI For Launch Of Whatsapp Pay UPI Service

2 months ago

FOLLOW US

  • 22.2k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • Lava Mobiles: Planning a Strong Comeback in the Smartphone Industry
  • Under Pressure WhatsApp Delays its Controversial New Policy Update
  • IndiaMart Market Cap Hits $3 Billion

Instagram

Follow Me!

Latest News

Lava Mobiles: Planning a Strong Comeback in the Smartphone Industry

Lava Mobiles: Planning a Strong Comeback in the Smartphone Industry

January 17, 2021
Under Pressure WhatsApp Delays its Controversial New Policy Update

Under Pressure WhatsApp Delays its Controversial New Policy Update

January 16, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.