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Next Big Brand

Dell Computers- The Story Of Trust and Brand Value

Pritish raj by Pritish raj
October 24, 2019
in Insight
Reading Time: 3 mins read
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Dell Computers- Next big Brand

Dell Computers- Next big Brand

Dell serves 98 percent of the Fortune 500 companies. Founded in 1984 by the revolutionary personality Mr. Michael Dell, Dell is the most trusted brand in India and it deals in computers and laptops.

Dell is considered one of the best customer-centric brands in the world.

Let’s explore, How this revolutionary company started?

HISTORY 

 The seed of this organization was planted by Michael Dell at the age of 15 in his brain when he was in High School. He bought an early Apple computer to check its part and explore how it works.

He starts analyzing the market and he got that every company in the computer market selling their products with the help of a thick layer of mediators. Due to this, the cost of computers is rapidly rising. He was disappointed with this and start making their own computers and start direct selling to the customer at cheap price.

This leads to the foundation of Dell Corporate LTD (Legal name of the company)is also known as Dell Inc. Founded by Michael Dell on 1 February 1984. The key persons of the company are Mr. Michael Dell (CEO), Jeff Clarke (Vice-chairman, Product & Operation), Karen Quintos (CCO).

 Headquarter of the company is in Round Rock, Texas, USA. 

Child hubs of the company are Dell Alumni Founded companies and Dell Portfolio Companies.

Dell Computers- Next big Brand
One of the early Dell Computers.
Source-Dell

In 1984 Dell’s first full year in business and he generate sales of approx $ 6 million and by 2000 it has company offices in 34 countries and 35000 employees in the company. During the same year, Dell surpassed compare Computer as the world’s largest PC maker.

In 2001 Dell Inc becomes the world’s largest personal computer vendor with 90% of personal computer incredible sales direct to customers which makes it the best customer-centric brand.  

Dell Inc presence in 37 countries with great products and services. It has distribution in 190 countries. 

It has 139185 employees in the company. It has 85% of software engineers in ISG engineering staff. 40K+ sales force in the company. 

In 2004 Mr. Dell stepped down of the post of CEO but remained the chairman of the board of directors. After that company not doing that great work and time was not the best time. Because the company had to face some manufacturing issues. In recent years Dell Inc poorly built computer resulted in the company taking a $300 million charge to fix the faulty machine. Watching this chaos in the company Mr. Dell returned in 2007 in the company as a CEO.

Products

 A company dealing in so many products and in India it is the most trusted brand with the most reliable technology. It works in the best Personal Computers (laptops, Desktop, etc.), Servers, Peripherals, Smartphones, televisions and nowadays it is focusing on cloud base technology. 

Dell first opened its retail store in India and the company starts its manufacturing unit in Tamil Nadu, India. Nowadays the company focusing on its R & D department. Dell is projected to spend $131k on IT. 

It has $91.2 Billion estimated revenue annually. It has acquired 34 organization and one of the latest acquisitions was EMC on 11 October 2015 in $67 Billion.

Tags: Dell IndiaDell LaptopsDell Revenue
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Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

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