- Recently Digital Vidya acquired Delhi School of Internet Marketing in an all-cash deal.
- With this deal, Digital Vidya will expand to more cities through offline channels set by DSIM
One digital marketing institute buys another institute in an all-cash deal recently. With this deal, Digital Vidya will have a broader portfolio as well as offline presence.
Let’s have a look at both the institutes individually then talk about an all-cash deal.
Digital Vidya –
The company kicked off its operations as Social Media training workshops all over India in 2009. After the show is successful, the team decided to launch a 360-degree digital marketing certification course in 2013.
Within 4 years, Digital Vidya added data science and analytics training programs as well. Slowly and steadily Digital Vidya became a brand and partnered with Google, Microsoft, LinkedIn, Facebook, Vskills & NASSCOM.
The man behind Digital Vidya is Anuj Batra who carried 15+ years of experience in digital marketing. The institute has served more 150+ organizations such as Philips, Intuit, GE, Cisco, Times Internet, Citibank, Adobe, SAP, Sony, Wipro, EY, Pernod Ricard, Viacom18 & Reliance.
Digital School of Internet Marketing-
Kixx Media Private Limited. Is the kingmaker behind India’s most preferred digital marketing institute – DSIM (Delhi School of Internet Marketing).
The coaching institute provides a full-fledged live classroom training for industry executives, entrepreneurs, and students. From corporate training, campus training to in-class training, DSIM takes care of almost everyone (and everything related to digital marketing).
DSIM was founded by Kunal Choudhary in 2011 and since then, the institute kept growing only. From a small team, the DSIM went on to have a PAN India presence with as many industry trainers in its portfolio as possible.
It’s said to be the 2nd largest player in digital marketing training space in India with a presence in 12+ cities.
The Acquisition:
Talking about the acquisition, the amount is not yet disclosed. But with an all-cash deal, Digital Vidya will utilize DSIM’s PAN India presence to have more visibility.
“With the new addition to the family, we will expand our reach in the major cities via the offline channel. It complements Digital Vidya’s core strength in providing training programs globally in the online channel” – Anuj Batra – CEO, Digital Vidya.
“Apurva Panwar, the co-founder, and ‘I leave DSIM with a lot of pride in having shaped careers & business of over 25,000 professionals and entrepreneurs. At DSIM we got the opportunity to work with really talented and amazing people. With Digital Vidya management we believe that DSIM is in the right hands and they will continue to impart impeccable digital marketing skills. We wish the new management every bit of success and good luck” – Kunal Choudhary (DSIM)
Summing Up:
There are more than 7000 digital marketing vacancies and skilled personnel that are yet to be filled. But if we look at digital marketing institutes, there are a plethora of choices and everyone claims to be the best of the best.
As the industry reaches a saturation point, we will continue to see more mergers and acquisitions. But only the best and fittest survive as the industry gets competitive than ever before.
Here is Next Big Brand congratulating Digital Vidya for their all-cash deal and all the very best to the institute to reap the best out of it.
