- The company announced today, On the very first day of the launch, Disney+ exceeded 10 million subscribers.
- Analysts projected that Disney+ would have 10-18 million subscribers in its first year anywhere to put everything into additional context. More than half of the projected numbers have been signed up by Disney in 24 hours.
The company announced today, On the very first day of the launch, Disney+ exceeded 10 million subscribers.
Disney’s announcement follows Apptopia’s reported more than 3.2 million downloads of the Disney+ app. That’s despite the tech issues that have affected the service all day long. The Mandalorian, the live-action Star Wars show, easily considered Disney’s streaming service’s crown jewel, saw over the first day north of 2 million streams, according to people familiar with the subject. The number has increased more than likely due to viewing overnight and the second day.
By the end of the day, according to Apptopia, Disney+ was also the top app in the App Store. Beginning a package— ESPN+ and ad-supported Hulu — have helped to bump up both devices in app stores, Apptopia notes. Sources familiar with the matter told The Verge that after Disney+’s release, the package also saw a significant increase in sign-ups.
Analysts projected that Disney+ would have 10-18 million subscribers in its first year anywhere to put everything into additional context. More than half of the projected numbers have been signed up by Disney in 24 hours.
“It’s impossible to compare Netflix’s first-day downloads with Disney+’s, with any perspective that comes from it,” reads Apptopia’s study. “Streaming wasn’t what it is now and the phone isn’t what it is now, as mobile device adoption and consumer habits have changed in Disney’s advantage.
