This year, India’s Premier League 2020 has broken both its previous audience and ad volume records. Dream11 IPL ‘s viewing minutes have increased by 15 percent in the opening week, as reported in BARC and Nielsen’s latest survey, compared to 2019, which is 60.6 billion viewing minutes across 7 matches & 21 channels in 2020.
The opening match with Mumbai India The matches from Day 1 to Day 7 continued to gain more than 34 million views, watched by more than 100 million match-on-match viewers. It was watched live by 1 out of 3 viewers.
And they’re not all guys. More females are watching the IPL now. Season 13 has seen a 33 percent rise in female viewing so far. The main contributors to the audience were people in the age group of 15-21.ns and Chennai Super King earned an average of 52 million views, 29 percent more than 2019. The match was viewed by 158 million viewers.
Ergo, it seems like more advertisers have invested in the IPL this year. In IPL week one, ad volumes saw a increase of 15 percent. The number of advertisers and brands rose by 19% and 22%, respectively , compared to last year.
At the same time, smartphone use has increased by 8%. Over the previous week, video streaming services experienced a 32 percent rise in user base for the IPL week, mainly driven by significant gains seen in Disney+Hotstar.
The first match of the 2020 IPL attracted the largest TV audience of any opening fixture of any league in the world, according to one of its lead administrator.
Chennai Super Kings defeated Mumbai Indians in the opening game of the new season on Saturday night in Abu Dhabi.
While, due to coronavirus safety measures, no spectators were allowed in the stands at the Zayed Cricket Stadium, the TV audience was expected to be vast.
“The [Dream11 IPL] opening match set a new record,” Shah wrote on social media. “As per BARC, an estimated 20 crore people tuned in to watch the match.
“ Highest ever opening day audience for any sporting league in any country – no league has ever opened this big.
Vivo backed out of the Indian Premier League 2020 due to ongoing India-China border standoff
Fantasy sports platform Dream11 won IPL title sponsorship rights with a bid of Rs.222 crores. Dream11 retains the rights for 4 months and 13 days.
According to financial consultant Duff & Phelps, the league’s revenue more than doubled from $3.2 billion in 2014 to $6.8 billion in 2019. In terms of INR, the IPL ecosystem is worth Rs 47,500 crore, with its brand value of 13.5 percent in the tournament’s last edition (2019).