If you’re living life on social media, you’d be undoubtedly aware of Khaby Lame, a Senegalese-born TikToker with a net worth of $2 million who was swift to rise to internet fame. This social media influencer is renowned for his videos making dissing personalities who are overcomplicating easy stuff.
The 21-year-old creator from Chivasso, Italy lately reached 114 million followers on TikTok.
One of the world’s biggest social media influencers, Khaby Lame, has joined Dream11 to increase the brand value of the fantasy sports platform’s IPL 2021 campaign #Dream11PeDimaagLagaNa. Dream11 and White Rivers Media roped in the Italy-based TikToker in Khaby’s first-ever collaboration with any Indian brand, and the results just exploded the internet.
Indians have gotten super excited after viewing the ad. Dream11 roped in Khaby Lame to do what he does best; he performs a task that many social media users complicate in the easiest way possible.
The video starts with digital creator Viraj Ghelani reporting a needlessly complicated way of eating french fries to the simplistic brainiac. Khaby shows how it should be easily done and restates the brand’s message to put their intelligent might for selecting a team on Dream11, not for complicating simple tasks.
The brand’s message of ‘Dimaag Lagana Hai To Dream11 Pe Laga Na’ lands as a perfect addition to Khaby’s deadpan fun piece. While he shows the world that simple things don’t need to be complex, Dream11 encourages people to rack their brains to create the best winning team on India’s biggest fantasy sports platform.
“I could literally just imitate Khaby’s signature expression at this point, for this seemingly obvious association is that simplistic. Much like his videos, it summarises the present-day Indian influencer collab scene for you. We have seen the first half, where brands can come up with as many twists to capture attention and still leave enough room for ambiguity. However, nothing can replace the magic of driving the message home, and into the hearts of your audience, with an influencer who personifies your brand’s preach.” answered Shrenik Gandhi, Co-Founder & Chief Executive Officer, White Rivers Media.
Khaby’s has already many Indian fans who could not keep calm. Hopefully, we will also see Indian creators famous outside the country being roped in for international campaigns.