Hollywood actor Dwayne ‘The Rock’ Johnson has emerged on Instagram as the highest-paid celebrity. For the first time, he has topped the list and knocked Kylie Jenner off number one with USD 1.015 million ( Rs 7.66 crore) earnings for one post on the photo-video app. Kylie entered the list in second with USD 986,000 (Rs 7.44 crore) per post. The Rock boasts a whopping 187 followers on Instagram while Kylie has 182 million followers up there.
Portuguese footballer Cristiano Ronaldo, who boasts 225 million followers on the platform and charges USD 889,000 (Rs 6.71 crore) per message, holds the third spot on the Instagram rich list.
Number fourth spot on the list of highest-paid Instagram celebs was claimed by Kim Kardashian, followed by Ariana Grande, Selena Gomez, Beyonce, Justin Bieber, Taylor Swift, and Neymar.
Interestingly, most spots in the top 10 list of highest-paid Insta celebs are occupied by singers and musicians, who occupy five slots.
Earlier this year, Dwayne “The Rock” Johnson was named by Forbes as the world’s highest-paying star, having received nearly $90 m before tax last year.
The action star has a big commercial relationship with Under Armour, the U.S. fitness company for which he signed in 2016, outside of his film work.
He was also sponsored by Apple, a tech giant, and the Norwegian bottled water brand Voss, in which he holds an interest.
“Dwayne ‘The Rock’ Johnson has had an amazing year as he continues to dominate Hollywood with blockbuster hits like Fast & Furious and the second Jumanji film,” Hopper HQ co-founder Mike Bandar said.
This year was the first time in four years that a Jenner or Kardashian wasn’t top of the Instagram celebrity wealth list at Hopper HQ.
Influencers will make clear that an Instagram post is an advert whether they have been paid in exchange for posting it or obtaining gifts. Some were criticized for lack of accountability though.
UK-based company Hopper HQ, which runs corporate and individual social media accounts, published its first rich Instagram list in 2017.
The rankings and cost per post were reached after talking to so-called “influencers” of social media themselves, together with brands and marketing companies, and using publicly available pricing information to estimate how much each account could charge.
Marketers tend to be secretive about how much they pay, however, or the posts might be part of a wider deal-as is often the case with A-list celebrities or sports stars-so the exact amounts are not known.